If you’re trying to do keyword research on Google Adwords, then you already understand how important keyword research tools and the concept of keywords are to your website.
We wrote a comprehensive guide on 33 Unique Keyword Sources that will give you lots of great ideas for how to tap into other sources.
And if you’re trying to specifically target keywords for Amazon products, you’ll want to check out this post on “How To Do Keyword Research on Amazon” first.
But if you still want specific tips and trips for the Google Keyword Planner, here are some of the best resources we have found for you…
Moz does a great job in this guide by starting with “How To Judge The Value of a Keyword”. After all, if you only select keywords randomly, or purely based on search volume, there is a good chance you’ll waste your time and money. While they do push their tools in this post, the information is still really solid and helpful and will apply to everything you decide to do with the Google Adwords Keyword Planner Tool.
This is an article written by Chelsea Adams back in 2013, but we really liked how she outlined the keyword research process into six pillars. They are straightforward and actionable steps you can take if you really need to get the right keywords and audience but are easily overwhelmed by all the choices available to you.
Hubspot’s guide isn’t specifically for the Google Keyword Planner, but we thought it would be good to throw it in here, because it does cover some important foundational keyword search topics. They start with a piece of paper and a pen, which is a great place to start…really thinking about what your product or service is, and most of all, focusing on who you’re actually trying to reach.
If you’re a total beginner, and need everything from setting up your Google account to actually digging up keywords, with everything in between (including a good explanation of the metrics Google uses within the Keyword Planner dashboard), then SERPs has you covered with this gem.
Neil Patel has put together a great video presentation on how to use the Google Keywords Planner. It’s about 6 minutes long, but Neil always delivers top notch information. There is a Video Transcript of the keyword tips if you’re at work or just want to read the content instead.
Brian Dean over at Backlinko has one of the nicest guides to using the Google Keyword Planner that we have found. He’s done a great job of distilling the down to the basics and also has some excellent screenshots that make it a breeze to follow along.