How a telephone call from Chicago in 1930 led to the incredible discovery of the exact system anyone can use to create...


“After studying just why he is so successful we have come to the conclusion that it all rests on just one thing: he doesn't sell space; he sells ideas.”

“And so, we have decided that is just what we are going to do.

Beginning tomorrow morning, every single one of us is going to sell ideas”... - J.W.Y.

"The production of ideas follows a definite can be controlled...just like a tool..."

"If you ask me why I am willing to give away the valuable formula of this discovery, I will confide in you that experience has taught me two things about it: First, the formula is so simple to state that few who hear it really believe in it..." (page 6)

Here’s The Whole Scoop

If you want to create breakthrough business ideas on command, seemingly out of thin air (and know for certain that your market loves them, because they actually tell you which ones they like the most), then you need to hear this...

It happened last summer.

My (awesome) Dad walked into a used bookstore in a sleepy little town in western North Carolina.

Roughly 45 minutes later, he emerged with a book.

A book he personally had no interest in.

He told me later that he paid 50¢ for it, or got it on trade...he couldn't quite remember.

Anyway, he bought it for me.

When he got home, he put it on the bookshelf in the back bedroom, waiting for the day he could give it to me.

It looked pretty basic, honestly.

When I started to read it, I almost skipped the first chapter.

Boy, am I glad I didn't.

To make a long story short, Chapter 1 quoted an old book from the 40's. The quote was so simple, I sat back in my chair and stared at the wall for a few minutes.

You see, I'm a voracious reader.

There are over 60 new books piled high on my desk right this moment, just waiting to be devoured in the next few months.

And, over the years, I've read dozens of books on creative thinking and problem solving.

Here's the thing, though.

Once you've read that many creative thinking books, you start to see a pattern emerge.

And you can almost predict what the next one will say, more or less.

But the cool part was, hidden in this little book (my copy only has 47 pages) was a "meta definition".

Now, let me be clear about what I mean by that.

Once you've seen this, you can't unsee it.

It's obvious in hindsight.

It's so simple, most businessmen would probably just roll their eyes.

In fact, the author thought so himself...

Here's what he said, on page 6...

If you ask me why I am willing to give away the valuable formula of this discovery, I will confide in you that experience has taught me two things about it: First, the formula is so simple to state that few who hear it really believe in it...

Now, here's the thing.

He made this discovery after receiving a phone call in 1930, by a frustrated Chicago AdMan, who came knocking on his door a few minutes later, all out of breath.

After that meeting, he began studying Mind and Society, a book written by Italian economist, Vilfredo Pareto.

Yeah, that Pareto...the 80/20 guy.

(I know. This is about as tangled up as a Dan Brown novel.)

Anyway, this is way "pre-Internet".

Yet, IMO, it's more cutting edge today than ever.

And I knew I was sitting on a gold mine.

But I had to figure out how to make it easier for anyone to use right away...without any kind of learning curve.

Seriously, think about this for a second.

What if I told you that you could sit down for 30 minutes, apply this technique, and totally reinvent your business from the ground up.

And NO...I'm not talking about creating a huge to-do list of things that you'll never get around to anyway. This isn't pie in the sky stuff.

I'm talking about reviving your existing business.

Creating "fire in the mind".

Fresh energy.

Something that finally spreads.

Stuff so cutting edge, your competitors' won't know what to do or say.

What you're about to see works for ads, products, Facebook posts, email marketing, books, lead magnets, optin forms...

Shoot...this could revive a dead billboard, if that's what you need.

Because you're reinventing at the idea level.

You'll create radical, innovative ideas in minutes.

Seriously, as I'm typing this, I know it sounds a bit "woo-woo".

But, hear me out for a second.

Because once you know how to do this, you can...

Finally Get Unstuck

That's my goal for you.

And, even if you're not stuck or stumped on a problem in your business right this second, I want to show you how easy it is to create business breakthroughs at the push of a button, whenever you want.

I know, I know..."woo-woo" again.

Ok, so here's the deal...

I took Pareto's brilliant concept, found in that old book from the 40's, and turned it into a software program.

Around here, we call it...

The Genius Machine™

It's super easy to use.

There's nothing to install.

(It runs directly in your browser. You can even use it on your mobile.)

The Genius Machine™ takes Pareto's concept and turns it into a point-and-click idea creation system. You come away with brilliant business ideas.

But, to be honest, after using the system, we realized something missing.

You see...what good are ideas without validation?

I mean...what if you come up with "wild ideas" that your audience really doesn't care about?

What if they just shrug their shoulders.

Or worse...

What if they just ignore you?

How can you know they love your "great idea"?

(After all, this isn't a "clever contest")

So I spent some time "chewing on that".

And it didn't take long to come up with a reliable (and ultra cheap) validation system.

The truth is, we're a bit spoiled these days.

It's never been easier to experiment.

We've got an unfair advantage.

I mean, after all, we can test new ideas in hours...something that was unthinkable in 1916, when Pareto published his book.

Pareto would have killed for this kind of power at his fingertips.

Today, we can merge the creative thinking power of Pareto with the precision of 21st century computer processing.

I'd love to show you how.

The entire system was recorded in 7 videos...

From start to finish, it's only 48 minutes.

But don't let the brevity fool you.

The SCIENTIFIC PERSUASION MASTERCLASS combines the best method for creating BIG marketing ideas, with statistically accurate validation.

It fires up your right & left brain.

And here's just a sneak peak of what you're about to learn...

  • The "1+1" technique that is so potent, it's guaranteed to create BIG marketing ideas. (J.W.Y. said that using this method provided him with 5 years of killer ads. Watch the "Systematic Creativity" video inside.)
  • "Stupid simple"...this is the easiest way to create ideas that make your customers actually WANT to buy from you, and only you. (This works for ads, blog titles, product names, email subject lines, etc...because it's rooted in how your brain processes information.)
  • Companies slaughter their profits when they "swipe" their competitors' BORING ideas. (Most marketers make this mistake because they have no clue how the brain creates hot new ideas that sizzle and sell. Watch video 4.)
This Dreft soap commercial from the 1930's combined "Hollywood movies" + "dirty glasses" to create a breakthrough ad.

Let me stop for a second.

Because you might be thinking, "Aren't some people just good at creating ideas? I mean, what if I'm not an "idea person". What if I never have good ideas...will this actually work for me?

Here's the honest truth.

There are some people who figured this secret out on their own. They accidently stumbled on it while thinking through a problem. BUT...and this is important...ANYONE who sees how the "magic trick" is done can immediately begin to use it to create BIG marketing ideas.

Without exception.

And you can get good at it with very little practice.

How can I be so sure?

My Daughter "Gets It"

This is cool...

One of the fun things about being an entrepreneur is that you get to take time off when you want. I often sit down for all three meals with my family, even during the middle of the week.

A few weeks ago, I shared this system with my 5-year old daughter during lunch.

It only took a couple of minutes for her to understand it, because it's very simple.

Guess what happened next...

Within a day or two, she started to come up with great ideas using this very same system.

She'd say something like...

"Dad, I have a great idea..."

(Side note: We have this corny joke around our house. I say something like..."Just tell me your idea first, and I'll tell you if it's great." :) We both laugh. She keeps talking.)

Honest-to-goodness, she's coming up with some really great ideas using this very simple system.

Now, she's only 5, so she isn't using The Genius Machine™ software that you'll have access to.

And she has bigger things to think about than marketing campaigns.

But, she "gets it".

And she has it for life. The "cat's out of the bag".

Like I said earlier, "Once you see it, you can't unsee it".

And if I can teach her, I know I can teach you too.

Here's a few more things you'll learn...

  • The "Timothy Ferris" secret to effectively get your audience to hand-pick your best ideas. (Most people aren't aware that Tim used this to become famous, and what might have happened if he'd "gone with his gut". (Watch "Going For The Gold" inside the Members' Area.)
  • The "big lie" of marketing experiments...and why you should avoid it at all costs. (If you miss this, you might as well just flip a coin to determine your future, because you're essentially letting random chance decide your fate. (Watch "Win, Lose, or Draw" inside the Members' Area.)
  • How To (Legally) Make Money From Your Competitors' Packaging. (This is completely ethical, legal, and super effective. The "final solution" is so radically different (and better), they'll be scratching their heads trying to figure out how in the world you pulled it off. (Watch "Systematic Creativity" inside the Members' Area.)
What Tim did was obvious only in highsight. Had he "gone with his gut", you might be saying, "Timothy who?" today.

Now, here's the thing...

I could charge $297...$497...even $997 for the software and videos.

(The truth is, even if you had to pay $2,000 for this, you'd make back your investment with the first breakthrough idea that you took action on. And once you know how, you know how for life.)

Think about what just one marketing breakthrough would mean for you...

One killer ad...

One highly persuasive landing page...

One email that hits the bullseye...

And we're not even talking about coming up with just one killer idea.

You get to use it over and over again.

Like I said earlier, it works for ads, books, headlines, blog posts, products, etc...

I recently used this system to create a great new PPC ad, after the old one started to decline dramatically:

How cool is that? :)

Like I mentioned earlier, you get 24/7 Members' Area access to the SCIENTIFIC PERSUASION MASTERCLASS (7 training videos).

And you get LIFETIME ACCESS to The Genius Machine™ software.

But it's not going to cost you anywhere near $997...

or $497...

or $297.


If it was priced higher (even though it would still be a good deal) we'd have fewer users, which means less feedback.

Feedback improves the system.

Therefore, more users = bigger breakthroughs.

So, here's the deal...

Today, you get the SCIENTIFIC PERSUASION MASTERCLASS + The Genius Machine™, for just $17.

No, that's not a typo.

But I can't say how long it'll be this cheap.

I really don't know when the price will go up.

And, just to be clear...

There are no upsells, no OTOs, no sneaky shenanigans.

And there are no hoops to jump through after you make your purchase.

Just click the button below to get immediate access to the Members' Area...

I'll see you inside...

100% safe and secure

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