How to craft a great marketing message for your business...
In the past we've talked about creating Big Selling Ideas...
We've talked about testing your ideas to find the best one.
However, sometimes before you test, you need to simplify...
Clayton Makepeace said this:
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Once you've found something you know will be surprising and unexpected to your prospect, it's time to simplify it.
This isn't about "dumbing down" your idea. It's about cutting away ANY excess fat, so that you get 100% maximum impact of its selling power.
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Here's how you do that...
Step 1: Write your Big Selling Idea in 3-5 sentences.
Let's reverse engineer a Big Selling Idea from a few years ago:
Idea Sentence #1: There's a 7-year-old kid in Texas named Ryan Kaji who has a YouTube channel...
Idea Sentence #2: His parents helped him create a business around toy reviews...
Idea Sentence #3: Ryan currently has 23 million subscribers...
Idea Sentence #4: Last year, Ryan made $22 million dollars...
Idea Sentence #5: Ryan is the highest paid YouTube star in the world.
Step 2: Reduce everything down to 1-2 sentences.
You can't include every detail, so trim down to the most important elements.
Here's the "fat free" version:
The highest paid YouTuber is a 7-year-old kid from Texas. He reviews toys and made $22 million last year.
Step 3: Ask yourself, "Is the idea easy to repeat, after hearing it just one or two times?"
When your idea is distilled down to it's full strength, it's easy to remember and share.
In fact, our "fat free" example can be shared in 5 seconds or less...
That's how you make your ideas spread and sell.
Do this for all the Big Selling Ideas you come up with, then test them to find the winner.
If you want to create better ideas to test, check out The Genius Machine™
It helps you create Big Selling Ideas for any market, product, or service...
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