How to Use Title Templates for Blog Posts That Get Clicked Every Time

This is Part 3 of 3 in our Content Series on crafting headlines that convert.

Step Two: Obtain Examples

Once you know the one or two big benefits that you want to present in your headline, then your next step is to do some research. What I like to do is research titles that aren't in my niche, and then adapt the titles that get my attention to fit my particular piece of content.

What you'll want to do is start compiling a swipe file. When you read blogs, social media posts, email newsletters and other content, put any titles that catch your attention into a file. You can then refer to this file later to create your own titles.

Let's suppose you're writing an article on raising children. Perhaps you like the title of the lesson that you are currently reading, "The Golden Rule For Getting Read (Pssst. It Just Worked On You)." All you have to do is adapt that to your niche: "The Golden Rule For Parenting A Stubborn Child (Pssst. It's Easier Than You Think)."

Do you see how that works?

Just be sure to get ideas from outside your niche and don't violate someone's trademarked title. (IE Don't write something entitled, "Chicken Soup For The College Lacrosse Player's Soul")

Speed Up Your Swipe File Creation

While you're waiting to build your own swipe file over time by compiling titles that get your attention, you can speed up the process right now by searching Google in the following two ways:

1. Search for titles in other niches. Simply query Google.com for articles and blog posts in virtually any niche other than your own. Example: "weight loss articles". Scroll through a few pages of entries in the returned listings and you should find plenty of inspiration.

2. Search for title templates. Simply query Google.com for "blog post title templates" and similar phrases. You'll find a bazillion of them (yes, I counted ????), but choose only the "best of the best" that truly catch your own attention to include in your swipe file.

Step Three: Polish the Title

Time for a final polish. What you'll want to do now is go over your title once more to be sure you're highlighting the biggest benefit, the achievable outcome. Tweak that title a few more times to get to that point, and you'll be golden.

Hint: Use Thesaurus.com to replace existing words with those that are more unique or sound better when saying the title out loud.

Speak Your Audience's Language

It is especially good if you can use language that speaks to your specific audience.

For example, "The 3-Step System For Ultramarathon Training" may become "The 3-Step System For Avoiding A DNF And Setting A PR At Your Next Ultra."

There you have it, the "golden rule to getting read." It's not enough to create a valuable, useful piece of content that will make a genuine difference in the life of the person on the other end who consumes it. You must also craft an engaging title that convinces her to give your content a closer look and actually consume it.

Your Next Step

Your assignment for this lesson is to create a title for a piece of content you've recently completed or one that you're going to be writing soon. Complete these steps:

• Pinpoint the Benefit. What benefits do you want to convey in your title?

• Obtain Examples. If you don't yet have a swipe file, now is the time to get started. Speed up the process by searching Google as mentioned in this lesson.

• Polish the Title. Go through your title and tweak it as needed one last time to be sure it's as compelling as possible.

Go ahead and work on these three steps to make your title P.O.P., and then I'll see you in the next lesson…

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Common Questions About Using Title Templates for Blog Posts

How do I build a swipe file of title templates for blog posts?

Start by saving any titles that catch your attention from blogs, social media posts, and email newsletters into a dedicated file. Speed up the process by searching Google for articles in other niches or specifically for "blog post title templates." Focus on collecting only the best titles that genuinely grab your attention, as these will serve as inspiration for your own content.

Can I copy title templates from other blogs in my niche?

You should avoid copying titles directly from your niche and never violate trademarked titles. Instead, look for title templates outside your niche and adapt them to fit your specific content and audience. This approach gives you fresh inspiration while ensuring your titles remain original and relevant to your readers.

What's the final step in creating an effective blog post title?

Polish your title by ensuring it highlights the biggest benefit or achievable outcome for your reader. Use tools like Thesaurus.com to replace words with more unique alternatives, and read the title out loud to check how it sounds. Consider using language that speaks directly to your specific audience to make the title even more compelling and relevant.

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