Did you forget about "objections"?... If you've been following along with Part 1 and Part 2 of this series on improving your marketing message, you might be wondering: "Where do objections fit into the O-R-D framework?" That's a great … [Read more]
The best TV ad ever?
Is this the best TV ad ever? Drayton Bird thinks so. And David Ogilvy said, "Drayton Bird knows more about direct marketing than anyone in the world." Take a look at this ad: In 1959, the year that ad ran, sales for … [Read more]
