Is this the best TV ad ever? Drayton Bird thinks so. And David Ogilvy said, "Drayton Bird knows more about direct marketing than anyone in the world." Take a look at this ad: In 1959, the year that ad ran, sales for … [Read more]
My Favorite Marketing Book (of all time?)
Eleven years ago, my Dad purchased an old copy of this book for $0.25 at a library. It sat on my bookshelf collecting dust for 10 years. Boy was I shocked when I finally took the time to read it. The content is amazing. This is my … [Read more]
