Find Long Tail Keywords To Rank For Easily
In this video, Andy will show you a really great way to use Google Analytics data (that most people aren’t even aware of) to find keywords for which you already ranked on page two or above. These are keywords that are much easier to rank in the Top 10, with very few tweaks.
You’ll see an exact, step by step case study where Andy takes a particular keyword and optimizes for a specific long tail term. You can use these exact steps to get more traffic to your website very quickly.
Confirm The Rank Of Your Long Tail Keyword Rankings
You’ll want to follow along and make sure you confirm the rank of the long tail term you are targeting. By finding these keywords using Google Analytics instead of using a traditional keyword research tool, you can find excellent traffic opportunities that are very easy to improve on.
Hi this is Andy Christina for media studios and i’m here to show you one of my favorite search engine optimization tricks this is the best way I know to increase your rankings it’s fast as possible with the smallest effort we’re going to do is going to go look at our google analytics we’re going to find phrases for which we almost ranked high going to make small changes our website to better optimize those pages for those phrases they want to come back and make sure then see that it worked and actually did increase our rank did increase our traffic the whole round trip from this effort should be about five to ten minutes so here we go first we’re going to go into google analytics and look for the phrases for which we almost ranked high all the phrases that we rank for our visible and analytics under acquisition search engine optimization queries this report will show you all the phrases that you rank for the number of times you appeared in search engines the number of clicks you’ve gotten from that ranking and your average position in other words the average ranking for each one of those phrases so there is plenty of keyword data inside analytics the trick is to filter this report so that we’re only seeing the phrases for which we almost ranked high so what I want to do is create a filter not just a filter for for the the the queries but a filter for the average position that needs to be an advanced filter so on include things in this report for which the average position is greater than let’s say 10 now if we ranked higher than 10 that means we don’t really rank on page one right classic search engine results pages no.10 organic listing so if we ranked 11 or greater we likely are on page 2 or higher going to sort this report click twice to sort by average position so now I’m seeing the phrases for which we ranked 11 and greater we rank for all these phrases on page 2 or below so let’s show some more rows to see all the phrases that we’re ranking for here i’m going to scroll down and I’m looking for these the phrases that we rank for that are really relevant by business the ideal phrases here are phrases for which someone searching for those is really looking for us now I’m on a website this is a site that does IT support and the best phrases for them are those related to manage services so the scroll down here and looking for phrases of the bottom of page one really top of page to a bottom of page two top of page three down here at the bottom here’s what it looks really good to meet managed service provider Chicago says 21 as if the ranking really in the top of page 3 we can rank even if we could write higher for this phrase that might lead to a lot of really good traffic someone searching for this is very likely to be looking for the for this company’s help and we can see even though we’re ranking an average rank of 21 still been seen a hundred and seventy times in search engines for this date range and we actually got a couple clicks from it so next step is for me to go confirm the rank so we’re going to google and confirm the rank for this phrase i’m going to put in a managed service provider Chicago to confirm that we actually do rank for this phrase I’m also checking to see which page is actually ranking let’s turn off the personalized search results we want to see is law and kind of a logged out searches neutral of the searches we can really is no such thing as a neutral searching google but they will help just you know not really tried this is no perfection here i just want to see in general and looking to make sure that this page does rank keeping in mind that my location is relevant that the the browser the desktop versus mobile lots of other factors this is a not really a personalized search but still I realized that Tom there is no such thing as a fully logged out neutral searching google scrolling down i’m looking for this client’s website and there it is the ranking actually in the middle of page one for me and it looks like it’s the homepage that’s ranking itself again and i found this phrase not through normal keyword research but through looking at the analytics for the phrase managed service provider chicago now when I click on this phrase I want to see how well this phrase is optimized for that specific how this page is optimized for that specific phrase hoping that i can make small changes of this page to get an even better result managed service provider Chicago even before i click i can see the title tag says managed network service provider interesting instead of managed service provider so that word is kind of breaking up the target key phrase in this case maybe by removing the word network would say managed service provider or services this is plural I’m really targeting according to google I’m have a chance here for this this phrase when I was in the singular form this is also the rest of this snippet this is all called the snippet the rest of the snippet is going to be the Meta Description helping companies with managed network services we provide reliable IT services to keep the business running looks like that could also be a little bit better optimized to include this phrase all i want to do is to include this phrase both in the title tag the meta description and on the page itself here is our page 1 of projecting again to see how well it’s optimized for the phrase i’m going to search for the phrase to see how many times it appears a bonded altogether key phrase on this page it doesn’t appear even once the phrase that isn’t that’s not surprising because you’ve got the the place name in there chicago i’m gonna take on chicago and it still doesn’t appear once managed service provider so the title tag was relevant managed network services the the description of course meta description we can change but also let’s look at this managed service managed service provider doesn’t appear on this page about just managed service and service appears once just once on the page that they just control left to find it on the page it looks to me like we had better optimize this page that there’s low-hanging fruit and some real opportunities to do some simple on page SEO now before I actually go update this page I want to make sure that I’m not hurting the rank for a different phrase so is this page actually ranking for another managed service related phrase and if I updated to rank for this managed service provider for Chicago phrase will be heard in the rank for a different phrase so to be very thorough about this i’m actually going to try to find any other phrase that are making 4 related to that so let’s just let’s do another filter here we don’t need an advanced filter we’re just going to find all the managed related phrases that we rank for and see if there’s something else at this point that this page might be performing even better for I’m seeing all the phrase is now for which ranked 5 and below managed so what is managed service provider IT managed service plan managed service provider America none of these are driving any traffic now these are ranking very high so it really doesn’t appear to me that we’re actually getting much traction from any other closely related phrase and it doesn’t look to me that there would be a big risk and updating this phrase to better rank for that phrase that we found just now so I’m gonna recommend we go ahead and do target that phrase with some confidence that we are also hurting the rank for a closely related phrase great we’re going to change the page we’re going to come back in a week and see if we improved our rankings i’ll be back and we’re back so we made some changes on friday $MONTH $DAY $YEAR this was six days ago and first let’s take a look to see the specific changes that we made the page ok this is the page and these are the changes we made the first and most important changes the title tag title tag is another page of course is just visible in the tab in chrome or but by the address bar and firefox so this used to say managed network services provider type mother g which is the brand and we changes simply managed services provider so we dropped the word network which was breaking up the target phrase that’s the only change i made the title next to this slide in this featured image there was a small change the text which said which is right here this it was said at the beginning that said IT services provider we changed it to manage service provider that’s the only changes made to the to the featured area is changing text our goal here is to of course just indicate the relevance for the page now in this content block we changed the phrase from managed network services to simply managed services again dropping out the word network to keep that phrase bonded together and then in the second content block here we changed it a slight change from the phrase managed service firms to manage service providers made that change right here as well those are all the changes we made we had the opportunity maybe to change it if there’s a little link down in there in the footer is managed services provider if we were getting really fancy or tricky we might have changed that plural to singular google doesn’t care google knows that the semantic meaning is the same for singular and plural not really worried about that whatsoever there’s also i think one other page where we mentioned we wanted to create a link to the homepage should be probably at least one link to any page that’s trying to rank for phrase with the phrase in the text of the link right that’s keyword focused anchor text not to be overdone of course but it’s a good way to indicate a little bit of relevance and we made one link here on a page about what is the matter managed services we link back to the homepage saying managed services provider those are the only changes that we made this this page and to this website okay all that happened on friday by monday i took a look and we had actually impacted the ranking to make sure that it wasn’t just a temporary jump I’d actually waited a few days it’s now thursday so we are six days post changes and let’s take a look at the rank ok here we are on google and i’m going to search for the turkey phrase managed service provider Chicago so I’m in the same browser happens to be safari I mean I’m actually logged into the same account which is a up here so if you’re worried that I’m seeing results that are scalar personalized for me these are actually the same exact conditions that I search for before if you do get the option of here you can see d personalized search results it puts pw s equals 0 up in there up in the address bar there and now this should be a more neutral search of course there is no such thing as a truly neutral searching google but these are the same conditions as I scroll down I can confirm that yes in fact that that webpage that homepage did move from the middle of page two and Google to the top of paid to the bottom page 1 through basic on-page SEO have moved this site from page to page one of Google not bad for just a few minutes of work okay guys that was it that’s turbo SEO that is the biggest impact with the smallest effort hopefully you found this useful if you did would be grateful if you shared it with a friend or left us a comment below will keep making these videos if you like these sign up for the newsletter and we will see you on future posts thanks bye