Many of you heard about Clayton Makepeace passing away on March 25, 2020, after battling pneumonia for 2 weeks...
There will never be another like him.
He was an amazing teacher.
Before Clayton Makepeace retired from public life in February 2011, he made one final copywriting system...
It was his Magnum Opus.
He mastered his craft and became one of the highest paid copywriters in the world...
And he tried to share it all inside.
Chapter 8 is extra special...
It starts off with a section called "What They Never Told You About "Reason Why" Copy...
Here's what Clayton said:
"The hidden foundation of the "reason why" process -- what you'd be hard pressed to find ANYBODY talking about -- is that your copy MUST have a clear, logical progression.
This means: 1) beginning with facts your prospect already knows, believes, or can easily document using third party sources. 2) connecting new benefit promises and claims, step-by-step, to those facts that you've already established in your prospect's mind.
This way, your "reason why" -- those little guys that support your claims and make them believable -- are constantly built into your copy's progression.
For example, say you're selling investment properties in Florida. You could begin by documenting several facts:
1. Real estate prices in Florida have jumped by an average of 10% each year for the last 2 years.
2. My client's average gain over that period has been $100,000, approximately $50,000 per year.
3. Top analysts predict prices will shoot up another 10% in 2007.
CLAIM: Investing in the Florida properties I show you will make you at least $50,000 in 2007.
Do you see how the first three facts make up "reasons why" the final claim is true? And do you see how each fact is related to each other, and how each supports the central claim?
This element of your copy is essential because...
This Process Is The Real Secret To Persuasion Because It Builds Belief
The reason your copy must have this logical foundation is because it's the deepest, most effective way to build belief.
Your prospects MUST believe before he buys. It's that simple.
So your job is to build a bridge between facts your prospect already believes (or can be easily proven) right now -- and the ultimate facts he must believe if he is to accept your benefits as true.
ONLY after your prospect accepts this first fact, is he ready to be taken to the second one.
Clayton nailed it...
He studied human psychology.
And he saw that people really don't change that much, which is why this consistently works.
This works really well with email...
Start by brainstorming beliefs.
Then, arrange them logically.
(Quick tip: Yellow sticky notes can help you arrange everything easily.)
Each email needs to establish at least one belief, which builds upon the previous beliefs, so that the reader finally sees the truth about your product...
It's this logic flow (hidden and behind the scenes) that does most of the magic.
Like climbing a ladder, each new belief takes them higher.
By the end of the series, what they really want is within arm's reach.
You ultimately prove to them, one belief at a time, that the logical next step is to purchase your product, so they can get what they want.
That's how you create big jumps in your conversion rate...
Here's what happened when this system was followed...
A jump from 3.13% to 8.35%...
Not bad.
And this works for your own products or for affiliate products...
I recorded exactly how to do this, using a real, step-by-step example.
You'll see how we got that big spike from 3.13% to 8.25%.
It's just one of the videos inside the Email Systems course...
There's much more inside...
The "counter intuitive" way to write emails faster... (This was discovered by a TEDx speaker who lives in New Zealand. It completely eliminates writer's block for good.) (video #4)
The 9-word statement that crushes fake "Impostor Syndrome" every time... (I first heard Sean D'Souza share this method, and it works like magic to quiet your mind while you create.) (video #2)
How to pick the perfect topic for your email series... (Amazon negative reviews are one great source to uncover your hidden assets. Another site is just as powerful, and shows you sales stats too...) (video #2)
The most fail-proof way to start writing any email series... (Just answer these two questions before you begin so you can finish in record time.) (video #1)
The worst thing you could do if you want your emails to convert... (Actually, I'll show you two mistakes. They both make your emails unreadable. I've seen a handful of marketers you probably know make these mistakes this week.) (video #5)
That's just a small sample.
There's even more inside...
This works for your own products, or for promoting affiliate products...
Here's how to start:
1. Click here to order.
2. Login with your password...
If you have any questions, just comment below and I'll answer...
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