These 7 questions come from a pretty unusual source...
But, by spending a few minutes this week answering these questions, you can come up with your own 2020 breakthrough for your company.
Here's the weird backstory...
Michael Brown runs a berry farm in central New Jersey.
But he's no ordinary berry farmer.
Instead of selling strawberries and blueberries, like everyone else, he specializes in hard to find varieties like chokeberries, elderberries, and gooseberries.
And that's not the only reason he's doing so well with his small, backyard farm.
He runs his business like a true entrepreneur...
He thinks differently.
While reading an article he wrote, I was struck by how helpful his advice would be for any business owner with just a little creativity.
Here are 7 breakthrough questions from a Gooseberry Farmer...
1. Who is your AUDIENCE?
Located in a culturally diverse area, the local audience Michael is trying to reach is both affluent, and also has an affinity for gooseberries from their childhood. In many cases, they used to pick these berries in the "old country" with Grandma and Papa.
Taking more time to learn about your audience allows you to create solutions for their specific needs, which leads us to...
2.What do they already BUY?
Pay attention to what your audience is already buying, then use that information to offer them something else they want to buy, based on the buying habits they're already showing.
In Michael's case, he's able to use the local health food store where he gathers his data as an additional venue for selling as well.
3. How can I REACH more of them?
From farmer's market stalls to local health food stores and even a CSA program, Michael has a long list of potential places where his products can be placed to grab the attention of gooseberry lovers.
Why not sit down with a blank piece of paper and just start listing all the places where you know your audience will be today, then make a plan to get in front of them there with your offer...
4. What are the current TRENDS?
Michael noted, "Berries are hot right now. Give berry lovers a chance to try something new and expand their horizons."
He is paying attention to the new trends showing up in the berry market, and planting berries based on trends. TrendMiner Pro is a simple tool that anyone can use to spot product or market trends at the keyword level, so you can always take the pulse of your market...
5. How else can it be USED?
Michael noticed that artisan beverage makers were popping up everywhere and they need interesting new ingredients to work with.
Also, specialty jam makers are another entirely different source of buyers he caters too.
Think of some alternative uses for your product that would provide you with new customers without lots of extra effort...
6. Who uses LARGE quantities?
Instead of just selling smaller amounts to local buyers, Michael has targeted chefs at local restaurants who want unique ingredient to work with.
The big benefit is that a chef will buy much larger quantities to cook with, and becomes a long term source of large, repeat orders.
7. What can I do DIFFERENTLY?
This is really the catalyst question that started it all for Michael...
Michael could have grown blueberries or strawberries, like every other berry farmer, but he chose something completely different instead.
That has made a big difference.
He now has a passionate group of buyers on his email list. He notifies them every year when the gooseberries are ripe and ready.
Michael isn't your average berry farmer, for obvious reasons.
And any business owner that sits down for a few minutes to answer these 7 questions is bound to find a breakthrough for their business in 2020...
You'll also get access to the Members' Area, where you'll find step-by-step training videos and plenty of tips for finding trends.
Here's how to start:
1. Click here for the coupon
2. Login to the Members' Area using your password
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