How To License An Email Series [2024]

Setup Email Series Joint Ventures From Affiliate Commissions

$42,148.88...that was the amount paid in royalties in one year for one email series:

The SaaS company made over 6x the amount they paid, just from these licensed materials.

Here's the simplest way to setup something like this:

Step 1: Start with a great product.

I was already using this SaaS product in my business, so I knew it was really valuable.

It had a monthly fee, which played a part in how we setup the agreement, but you could always structure it differently if the product didn't have a monthly fee.

(In a minute you'll see how...)

Step 2: Sign up as an affiliate.

Companies that have affiliate programs already see the value of "pay for performance".

Affiliates get paid for every referral...

And, as an affiliate, you're going to have all the data you need to make a compelling offer.

Also, you'll be able to reach the right people if you're already making them money as an affiliate.

More on this in just a second...

Step 3: Pick an email series topic.

If you already use the product, the email series could be a deep dive of some feature that you like.

For the SaaS company above, I created a series of emails that showed step-by-step instructions on how to get the most from some reports the software created.

It could also be a niche specific usage of the product.

For example, if the product was Camtasia Studio, you could make an email series focused on "Camtasia Studio for High School Teachers".

Here's another way to find great email series topics...

Go to Google.com

Type in the product topic...

Type "a" to "z" to find a subtopic.

Type in the subtopic.

Type "for" then "a" to "z".

Pick one of these niche topics.

Now we're just going to do a quick check to gauge how much interest there is in this niche topic.

Remove the "for".

Notice that we still see lots of suggestions, even without the "for" in the keyword phrase.

Now swap the word order.

Notice again that we still see lots of suggestions below.

Every one of those suggestions shows up, because Google sees people search for it every month. If they stop seeing it, it's removed as a suggestion.

As simple as that is, you now know there is plenty of demand for this niche topic.

Step 4: Write the email series.

Day 3, 4, and 5 of your email series will have your affiliate links.

More on the email series in a minute...

Step 5: Create the optin page.

Tell them how they will benefit from the email series...

Show them some of the email series content as proof...

Tell them how things will be different after they've finished the series.

Step 6: Promote the optin page.

The good news: You don't need a lot of traffic to make this work, as you'll see, in just a second.

You could create YouTube videos using small parts of the email series.

Or you could take some of the content from the email series and repurpose it as a blog post.

Or you could answer related questions on Quora and link on your Author page to the optin page.

Or you could buy PPC ads and send them to the optin form.

Step 7: After you've made some referrals, do the math.

Get your optin rate by dividing the number of visitors to the optin page by the number of subscribers.

100 visitors / 35 optins = 35% optin rate

Get your lead conversion rate by dividing the number of subscribers by the number of referrals.

35 subscribers / 5 referrals = 14.3% lead conversion rate

Step 7: Contact the company.

Hello Mike,

Thanks for sending over $186.53 in affiliate commissions this week.

I created an email series about 'XYZ' and so far, it's converting really well. You can see the optin page here.

I've had 100 visitors in the last couple of weeks, and 35 have signed up.

Of the 35 that signed up, 5 have made a purchase.

I'm really excited about how things are working out.

Let me know if you'd be interested in testing this on your site to see if you'd get the same 14.3% lead conversion rate...

Thanks,
John

Step 8: Setup the agreement.

You can allow them to test it for a week or more, just to make sure they're happy with the results.

Remember, you're already an affiliate, so there's already a process in place to send you payments.

For the SaaS company above, I arranged the entire agreement via email.

We agreed that for every new customer they got, directly attributed to this email series, I would get one month of the average subscription rate.

Their average customer retention rate was over 6 months, so they were quite pleased.

And the best part: This is a licensing agreement, so you're getting paid every month for the email series you wrote once.

See how that works?

Now, about the email series...

You'll want to use an educational email series...

These work really well, because they build trust using high quality content with a logical structure.

There's almost always a big jump in conversion rates.

A great email series isn't hard to create, as long as you use a system.

The whole process, from A-Z, takes about an hour to learn.

In these short videos, you'll see exactly how to setup your own email series.

Here's just a small taste of what's inside...

The most fail-proof way to start writing any email series... (Just answer these two questions before you begin so you can finish in record time.) (video #1)

The worst thing you could do if you want your emails to convert... (Actually, I'll show you two mistakes. They both make your emails unreadable. I've seen a handful of marketers you probably know make these mistakes this week.) (video #5)

A little-known logic technique that can make every email more believable... (It's from a 25-year-old book. When you deliver your message this way, the response goes through the roof.) (video #3)

You also get the one and only O-R-D Template.

This is the only optin page template in the world that was built from the ground up using Doug Hall's 3 Laws of Marketing Physics™.

Overt Benefit Real Reason to Believe Dramatic Difference

It's easy to setup...

Customizable..

And converts.

Just click your mouse to make changes directly in your browser...

It works for a 3-Day series, 5-Day series, etc...

And it loads super fast.

You'll never lose subscribers because the optin page took forever to load.

Google loves it...

And it's included free in the Email Systems Course, so you can start right away.

There's even more inside...

The "counter intuitive" way to write emails faster... (This was discovered by a TEDx speaker who lives in New Zealand. It completely eliminates writer's block for good.) (video #4)

The 9-word statement that crushes fake "Impostor Syndrome" every time... (I first heard Sean D'Souza share this method, and it works like magic to quiet your mind while you create.) (video #2)

And that's just a small sample...

Here's how to start:

1. Click here to order.

2. Login to the Members' Area using your user/pass.

If you have any questions, just hit reply and I'll answer...

1 Comment

Jack Duncan
If you have any questions about licensing and email series or setting up your agreement, feel free to leave a comment below, and I'll do my best to answer you quickly.
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