So, you need more clients...
Here's an interesting twist on persistence and 80/20 skills that will help you get even more clients this year.
Here is how Dan Kennedy gets more clients for his business...
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"It never ceases to amaze me how people can manage to focus their time, energy, and resources on everything but the few vital things in their business that really have to do with directly making money."
- Dan Kennedy
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On page 181 of Dan's bestselling time management book, he shared his "BIG 3" strategy.
Here's what he said:
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"Identify and write down the three most important, most significant, most productive, and most valuable things you can do to foster success in your particular enterprise -- just three. Write them down. From there, translate them into three actions you can take each and every day. Write them down."
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Then, he explained how to create "deal flow".
Dan's BIG 3 were designed to create a steady stream of clients.
He called that "deal flow".
Deal flow allowed Dan to pick and choose exactly who he worked with and what he worked on. He "cherry picked" exciting projects.
And he got premium fees.
But if demand fell, he'd be forced to make compromises and work on projects he didn't really like, just to keep the bills paid.
Which is why Dan worked on one of his BIG 3 every day...
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"For about 30 years, I did not let a day go by that I did not send out a letter or a package, get an article published, do something to keep my books on bookstore shelves, secure a high-profile speaking engagement, or do something else to stimulate "deal flow". It didn't matter how busy I was or how tired -- or if it was the Friday before a holiday weekend. Whatever. Before sunset, at least ONE thing had to be done intended to stimulate demand. I have only eased up on this in very recent years, as I chose to rein in myself and wind down my work schedule, but still, at least half my days include this."
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Chew on that for a bit.
You have to admire his consistency and discipline.
He sure set the bar high.
Yesterday, we talked about the power of figuring out your hourly rate for each task you do.
If you crunch the numbers, I think it's safe to say that your marketing tasks will be some of the highest "dollar-per-hour" work you do.
So, here's a challenge...
After you know which 3 tasks have the highest hourly rate, write them down and then figure out how to do at least one of those tasks every day.
Rain or shine.
That discipline helped create Dan's legacy.
And Dan credited Jim Rohn for helping him create the habit.
Early in his career, he and Jim shared the stage together.
Dan never forgot what Jim said back then:
"When you very closely examine the highly successful person, in any field, you walk away saying to yourself, 'Well, it's no wonder he's doing so well. Look at everything he does."
To which Dan added:
"...and look very closely at the one thing or two or three things he gets done without fail, every single day."
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