In today's digital age, people want information and they want it fast. There are several ways information is categorized on the internet. Often, surveys are used to gauge what people are looking for in relation to a certain topic, especially if it is a newer topic. If you're only relying on the Google Adwords Keyword Planner (GAKP) search volume values, you're missing enormous amounts of potential traffic to your site.
Targeted Traffic From New Tail Keywords
- People are constantly coming up with questions that search engines have never answered...
- New tail keywords are added to searches to better match the searcher with what they were looking for...
- When designing surveys for potential new tail keywords, it is important to identify your demographic...
One easy way to find out what keywords your potential customers might use to find your products can be summed up in the acronym: ADEPT
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Ask people what they would have typed into a search engine for a product you just showed them
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Discover new attributes, synonyms, and descriptions about your product
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Expand your keyword list to include all these new terms
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Prioritize the new keywords in order of importance based on frequency and relevance
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Tackle new keywords by either including them in existing pages or creating specific landing pages for them
New Targeted Keywords Occuring Every 24 Hours
“Every single day 15 per cent of the questions people ask of Google are questions we’ve never seen before,” John Wiley, Google
Source: Advanced New Tail Keyword Research by Dan Petrovic: https://dejanseo.com.au/newtail/
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