How much traffic do you really get from SEO efforts?...
I'm a math nerd.
You probably already figured that out though.
Mind if I show you something cool?
Grab a calculator.
Go ahead, I'll wait. :)
Ok, nothing fancy here.
Basic stuff.
Let's imagine for a minute there are 20,000 searches per month for the keyword "golf gloves".
Put 20,000 in your calculator.
Now multiply by 0.2
Why?
Because your site finally ranked #9 at Google.
And after three years of hard core SEO labor, slugging it out to be #1 for this keyword, you finally got into the top 10.
Usually at #9, you're getting 3% CTR on your organic listing.
But, because you've got a great title, I'm being extremely generous here and giving you 20% of the clicks.
(That's super unlikely, but I'm being nice today.)
Now, we need to do one more thing.
Multiply by 0.005
Because for a generic term like "golf gloves" only .005 (0.5%) of these clicks are going to turn into a new customer for you.
Now take a look at your final number:
20
That's how many sales you're going to get this month from that term.
Blah...
Not much to show for three years of SEO.
Now, let's try a different scenario.
Clear your calculator and start over.
Put in the number 975
975 is the total number of searches per month for a group of commercial intent buyer questions.
(If you need help grouping your keywords, just use our free software tool, Keyword Grouper Pro)
Now multiply that number by 0.8
You rank #1 for these terms, because almost nobody else is targeting them, so you get 80% of the traffic.
Next, multiply that number by 0.1
Your offer has a 10% conversion rate because these are all buyers. ("Where can I buy Titleist golf gloves", etc.)
(That's actually a low estimate rate for these buyer keywords).
Now, look at the difference.
See what I mean?
And this is just on the front end.
On the back end, you're way ahead in the second scenario.
You've got more buyers to offer additional offers, making you even more money from repeat sales.
To find these commercial intent buyer questions use terms like "who sells", "where can I buy", "where to order", "where to get", etc.
Or, to find them all fast, use QuestionSpy:
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