"Bullets first, then cannonballs..."
In his bestseller, Great by Choice, Jim Collins teaches a valuable lesson about making small, calculated tests for validation, before giving it all you've got.
Here's the excerpt:
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"Picture yourself at sea, a hostile ship bearing down on you. You have a limited amount of gunpowder.
You take all your gunpowder and use it to fire a big cannonball. The cannonball flies out over the ocean…and misses the target, off by 40 degrees. You turn to your stockpile and discover that you’re out of gunpowder.
You die.
But suppose instead that when you see the ship bearing down, you take a little bit of gunpowder and fire a bullet. It misses by 40 degrees.
You make another bullet and fire. It misses by 30 degrees. You make a third bullet and fire, missing by only 10 degrees.
The next bullet hits—ping!—the hull of the oncoming ship. Now, you take all the remaining gunpowder and fire a big cannonball along the same line of sight, which sinks the enemy ship.
You live."
- Jim Collins
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Jim goes on to say that companies that often fail...
"...tended to fire cannonballs before they’d obtained a confirming calibration—empirical validation gained through actual experience—that the cannonball would likely reach its intended target..."
That's sound business advice in general, but especially important for SEO.
You can waste hours creating great content (cannonballs) before you have any idea how hard it will be to rank.
The "Reverse Rank" method is the equivalent of firing bullets first, to get validation quickly.
Here's how this works...
Last Wednesday, I ran placeholder tests on 369 new customer keywords.
A total of 58 keywords ranked immediately, so I know they'll be very easy for this particular site.
Most of these keywords will be targeted with a single page of content, and I know exactly what to focus on.
And the best part...
These keywords were already searched 1,164 times in the first 3 days.
That means these 58 keywords will get approximately 11,000 searches per month, and will result in new buyer traffic.
See how that works?
Firing a few bullets first, before firing cannonballs...
That's how you win...
Click here for more info...
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