For 1,976 years, the whole world believed Aristotle:
"Heavier things fall faster than lighter things."
Then this "crazy" Galileo guy shows up...
He climbs 251 steps to the top of the Leaning Tower Of Pisa, drops 2 balls, and separates fact from fiction in just a few seconds.*
Why on earth did it take nearly 2,000 years to fix this?
We humans are a little weird, I guess.
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"It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so." – Mark Twain
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Fun fact: In 1971, David Scott did this test on the moon with a hammer and a feather...
Did you see the falcon feather...?
What does this have to do with SEO?
For years, we've been told that the way to determine keyword difficulty is using expensive tools like Ahrefs, SEMRush, MOZ, etc...
Or...
Spend hours analyzing Title tags, Backlinks, Domain Authority, Page Authority, H1, Schema, Search Volume, Site Theme, E-E-E-A-T and a hundred other metrics...
Why?
Because that's the only way to know if a keyword is too difficult for you to rank in the Top 10.
Then what?
Repeat these steps for every keyword on your list...
Pick one of them...
And create amazing content.
Finally...
Cross your fingers.
Hope and pray that your analysis was correct...
...and that your page ranks high.
Galileo wouldn't do any of that.
Galileo would find the equivalent of "1 tower + 2 balls" and test it out in a matter of minutes.
Why spend years arguing and theorizing...
Galileo used a simple empirical test.
The fastest way to determine if you can rank for a keyword is to create a placeholder page that gives Google data, and see how the algorithm responds.
Do this right, and as soon as the page is indexed, you'll have your answer one way or the other.
It's so simple...
And you get real feedback before you ever write or publish your content.
You could call it the "Galileo SEO Method"...
Around here, we call it "Reverse Rankings".
Check this out...
