By the end of this video, you're going to have some very specific niche market ideas, ranked according to the probability that they will actually be profitable to begin...
How to Find Your Digital Product Niche Using ChatGPT -- A Full Walkthrough
Why So Many People Get Stuck Before They Even Start
In this video, I'm going to show you a simple and fast way to find your digital product niche. If we don't know each other, hi, I'm Michelle. I myself have made over 100K selling digital products. I actually just hit a 1K day, and I help other people do the same.
I know for my students, this first step of deciding what you sell -- what your topic should be, what your niche should be -- can be the hardest step. I see so many of you getting stuck here, and I don't want that for you, because I know that you can create amazing digital products. You just need some help on how to do it. So let's get straight into it.
How the Free ChatGPT Prompt Sheet Is Organized
As usual, I'm going to give you all of the ChatGPT prompts. You can find a link down below. When you click the link below, this is what you're going to get -- it lands on this page. I give you a bit of information about a niche, and then I give you all of the prompts: step one, step two, step three. So let's do them together.
Prompt 1: Identifying Problems You Are Qualified to Help With
The first thing we're going to do is copy the first prompt, come into ChatGPT, and I'm going to show you exactly how it works. The prompt is going to have ChatGPT ask you questions to find out what the best niche is for you.
It says, "Help me identify problems that I'm qualified to help others with, based on lived experience, not expertise." This is a really crucial point. You do not have to be an expert in your topic in order to create a really helpful digital product. It just needs to be something that you have lived experience in. This prompt is going to help you identify what that thing should be.
Why Lived Experience Beats Formal Expertise
The prompt also says, "Ask me exactly five reflective questions that help me uncover the challenges I've personally experienced or overcome -- things that I've figured out through real life, not formal training -- problems people a few steps behind me might be struggling with."
I also give ChatGPT some guardrails, because you know how it can hallucinate sometimes. So I say, "Keep the questions simple, grounded in real life, focused on experience. Only ask me five questions." I don't want ChatGPT asking you a hundred questions. Rather than you trying to figure this out all on your own, let's have ChatGPT interview you to find out what the best topic for your digital product is going to be.
The Five Reflective Questions ChatGPT Will Ask You
So we press enter and see what it comes back with. Here are the questions.
Question 1: What Once Felt Heavy or Stressful That Now Feels Manageable?
What's something in your life that once felt confusing, heavy, or stressful that now feels more manageable because you've lived through it? I love that one.
Question 2: What Do People Come to You for Advice On?
What does someone come to you for advice on? This is one of my favorite ones. I ask this to my students a lot when they're struggling. What do people come to you for advice on?
Question 3: What Problem Have You Solved Through Trial and Error?
What problem have you solved for yourself through trial and error -- not because someone taught you how, but because you had to figure it out? Why do you think I teach you how to create and sell digital products? I had to figure it out the hard way, and that's how I can teach you. So you can find your own topic that you've had to figure out that you can teach others.
Question 4: What Were You Struggling With a Year Ago That You Can Now Help Others Navigate?
Looking back a year or two, what were you struggling with then that you can now help someone move through more calmly or with clarity? A big one for me is that I was struggling with how to sell my digital products without posting all day on social media. That is now why I create so much content to help you not have to do that. You don't have to sell on social media.
Question 5: What Would Someone a Few Steps Behind You Feel Stuck About?
If someone was just a few steps behind you in life right now, what would they most likely feel stuck, overwhelmed, or unsure about -- something you understand deeply from your own experience? These are chef's kiss.
Your questions could look a bit different -- ChatGPT can get better -- and that's why I like to use these kinds of prompts, because it's always going to pull the best thing out.
How to Answer: Speak Into the Dictate Button, Raw and Unfiltered
Now it's time -- it's over to you. AI can't do all the work for you. You now need to go away, think about these questions, and answer them as honestly as you can. Share as much as you feel confident with.
I actually always recommend just hitting the dictate button here and just speaking into ChatGPT. Just give it your answers raw and unfiltered. You don't have to worry about formatting, spelling, nothing. Just tell ChatGPT the answers to these questions in the best way you can, in as much detail as you can.
The Follow-Up Prompt: Finding Your Sweet Spot Areas
Once you've answered all of those questions, you're going to press shift and enter, and then you're going to paste the follow-up prompt. It says, "Based on my answers, identify three to five sweet spot areas where my real experiences, solved challenges, and natural strengths come together." We want everything to come together so we can pick the best, most profitable niche for you.
Then I'm saying, present them as clear, easy-to-understand problem areas that I can help people with through a digital product.
Why Your Digital Product Must Solve a Real Problem
I love this follow-up because -- if you haven't heard me say it before, let me say it to you now -- in order for your digital product to sell, it must be problem solving. If it isn't, you're wasting your time. You're not going to make sales. You need to come back to this process. Follow this process and you will have a problem-solving digital product.
Now ChatGPT is coming back with your areas. Based on the feedback you give it, it is starting to shortlist some of the areas and why each one is a sweet spot. We really want a sweet spot -- something that you have lived through, a challenge that you've overcome, and a problem that you can help others with. That's your sweet spot niche.
Prompt 2: Mapping Your Sweet Spots to Profitable Markets
Now let's move on to the next prompt, which is going to help you decide which one to pick. This second prompt is going to take those sweet spot areas that ChatGPT has helped you narrow down and map them to the most profitable markets.
Even though it is so important to base your digital product on your own experiences and the problems you have solved, there are naturally some topic areas that are more profitable than others.
The Top Three Profitable Markets: Health, Wealth, and Relationships
The three top ones are health, wealth, and relationships. Now, these are big topic areas and there's actually way more than you think that can be mapped to each of them. What ChatGPT is now going to do is find which one of your sweet spot areas maps to the most profitable topics.
This is not just my opinion, by the way -- this is proven. You can go and Google it. The reason is they relate so closely to human needs. We all need to be in good health, we all need to have good financial stability, and we all need relationships. We all need people.
Other Profitable Markets Worth Considering
I've also said in this prompt that if the sweet spot clearly fits better into another profitable category -- not as profitable as the top three, but ones such as travel, productivity, or faith -- those are all still profitable niches. So the prompt includes those as well.
You can see ChatGPT has done its thing and presented the results in a table, which keeps things easier to follow. It's now mapping each of my sweet spots to a profitable market -- one is wealth, one is health, one is mental health. There are lots of different types of health. One maps to productivity and lifestyle, which isn't the top three, but it's still a closely related market. Still good.
Why Your Personal Background Shapes Your Profitable Market
Naturally, a lot of my results map to wealth, because I have over 15 years of experience in the corporate world and my job was helping brands market. I'm a marketer. I went to university for marketing. So people say, "Of course you're in the make-money-online niche." Well, yes, I am, because that is what my career has been in.
But if your career has been different, you will have something different here. It doesn't make it any less profitable.
Why People Pay Even When Free Information Exists Online
You would have seen in the prompt that I'm not just asking ChatGPT for any problems -- I'm asking for problems that people actually pay to solve. People pay for convenience. Some people will pay for information that is already out there on YouTube.
You could probably find tons of information on how to start your own online business on YouTube -- that's why I'm making this video. But it will also take you months, even years, to go through all of that content. Sometimes people can find the information online, but they're paying for the convenience of someone telling them exactly what works, based on real experience. So you can see it's starting to come together -- we're getting some solid ideas.
Prompt 3: Ranking Your Ideas with the HIT Framework
The last prompt is going to help us actually pick the number one idea that is most likely to be our most profitable niche. But remember -- ChatGPT is going to pick one of these based on rankings I'm going to give it, but you still need to use your brain. If there's something here that you know you align with more, you choose that one.
All of the prompts are in the freebie -- the link is below. Don't forget to grab it. It's separate from my AI prompts pack. This one is specifically for niches. Now we paste in the last prompt, and what we're doing is ranking your ideas against my HIT framework.
H -- Hyper-Specific
If you've watched my other videos, you know I talk about this a lot. In order for a digital product to sell, it needs three things. The first is that it needs to be hyper-specific. You're not just going after any problem -- it needs to be a very specific problem for a very specific person.
I -- Interesting
The second is that it needs to be interesting. There's so much going on in the world. It needs to stand out in people's feeds. They need to actually want to stop and see more information about your product. So it needs to be interesting.
T -- Transformational
And it also needs to be transformational -- and that's a big word to say. It needs to help someone go from point A, where they're struggling with something, to point B, where they've either completely resolved the struggle or they're in a much better position.
My HIT framework -- H, I, T -- it works for everything, and it's built into this prompt. It is going to rank the ideas we have from ChatGPT, so you don't have to be overwhelmed trying to choose these ideas yourself.
Reading Your Rankings and Choosing Your Top Idea
ChatGPT has done its thing, and you can see it has ranked the ideas for you, out of 15. The top one scored 14, which is "escaping the overworked-but-still-stuck cycle." I don't like what ChatGPT has called this, by the way -- but if you go up and read, it's basically helping people find another income stream through digital products so that they can quit their 9-to-5. That's what I do. But that's what ChatGPT is giving me based on my answers.
There are some other ones too -- life organization for the overwhelmed, for example. Please put these in your own words. If you scroll up to the table, you can read about each idea, know exactly what it is, and know exactly what niche you should be choosing for your digital products.
Stop Over-Thinking "Niche" -- Just Focus on the Problem You Solve
Here is a pro tip when you're thinking about this. Niche is a really overused word. I still use it -- it still makes sense -- but really, you're just focused on your problem. Don't feel confined by your niche. Don't feel like, "I'm in the health niche, so it must be this," or "I'm in the travel niche, so it must be that." Just focus on the hyper-specific problem that your product solves for your target audience. Your target audience is the person who wants to buy from you.
Now that you know exactly what your product should be, the next step is to start creating it -- and you can do that with AI. You can create products in less than 24 hours. Of course, I have a video on it. I think you should watch it next so you can get going. Start creating your digital products. The sooner you do, the sooner you can make sales.
Pay attention to her H-I-T framework. It's golden. If you keep that in mind when you go to find a niche in the market, you're not going to stray to far from the target. People will gladly pay for hyper specific, interesting, and transformational solutions to the problems they have every day.
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