If you want to build a digital marketing funnel in 2026, I can't think of a better person to help you navigate these waters than Peter Sandeen.
I've been on Peter's email list for a few years now, and he provides a level of clarity that you just don't see that often in this industry.
I asked for permission to share this content, and he was kind enough to allow us to post it here on MarketBold.com
Peter is making a new digital marketing funnel in 2026 for his own business, and this message picks up right at the beginning, where he is breaking down how he thinks about a sales funnel as 3 distinct parts...
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"This month, let’s go through building a sales funnel.
I like to initially divide any funnel into three parts:
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How you reach your target customers
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How you get them to want to buy what you offer
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How you get them to take action
The first part can mean, for example, advertising, social media, or referrals.
The last part is usually a sales meeting or sales page.
Both the first and last parts are usually fairly easy if you get the middle right. Yet, the first and last parts are what most people spend most of their time on.
You do need to know what the first and last parts will be before you can build the middle. But your focus should initially be primarily on the second part.
The “trick” to making the second part really effective is to get people to want what you offer before you tell them about it.
For example, if your product is more durable than others, don’t try to sell it to people before they can appreciate the value of durability. If they don’t already value durability when you reach them, then help them understand its value before you start talking about your product.
You can break that guideline. But if you can make people want exactly the kind of product/service you sell before you try to sell it to them, you’ll have a much easier time making sales (and you get customers who are really happy with what they get from you).
For the rest of this month, I’ll share the thinking behind each part of a funnel I’m building—starting with (next week) how you can make people appreciate your method/process before you tell them it’s your method/process."
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In May 2026, Peter is still writing a weekly email where he breaks down how he thinks about his digital marketing funnel in 2026, and what he does (and doesn't) focus on. Subscribe to his Friday Scribbles here. Peter also does consulting with multi-7-figure companies who are looking to grow more consistently. If that describes your situation, send Peter a message and you'll see first hand how he can break down complex issues and provide clarity to your situation.
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