Part 1 of 3 in the Content Series
At this point, you've created a pretty awesome piece of content… right? Right? Now it's time to get your content into a deliverable format that looks professional and easy to read.
NOTE: This lesson focuses on content that your readers will download, such as a freemium / giveaway (often referred to as a "lead magnet") or product. In this lesson, we're not talking about things like blog posts, though obviously those too should look polished and professional.
Your Presentation Is Just As Important As Your Information
Here's the key point I want you to remember:
Your presentation is just as important as your information.
And that's because people are going to judge the quality of your content based on its presentation. If the presentation looks the least bit shoddy, your readers are going to assume the content is low-quality too.
The Steak On A Garbage Can Lid Analogy
Sidebar: I've used the example of the presentation of a steak as an illustration for years. You can have an amazing steak – best in the world – but if you serve it to a customer on a garbage can lid with flies and filth, it's going to be repulsive to the customer. The steak is still best in the world, but the way it is presented makes all the difference on whether or not the customer eats it and pays for it.
The Real Cost Of Poor Content Presentation Quality
End result of poorly presented content? If this is a paid product, you could get a flurry of refund requests. And even if this is a free piece of content (like a freemium or "lead magnet"), you can bet it's not going to generate much in the way of reads, clicks or sales.
So, let's avoid all that with this lesson where you'll find out how to create an attractive, high-quality deliverable.
When To Outsource Your Content Design
NOTE: Because this step is so important, I highly recommend you outsource it if you're unsure about doing it yourself. You can find a designer who'll do the layout and design for your Word document and then convert it into an attractive .PDF (portable document file) format. A good place to find an affordable designer is on Fiverr.com.
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