• Hey, Jack,

    I’ve been a customer for your products on and off for many years now, and I’m always amazed with your fresh take on things.

    I have a question about this blog post. Early on, you said, “(I’ll show you a modified form of this same computer system that you can start using in the next 15 minutes. It’s cheap, easy, and works.)”

    Now are you referring to your “Kaizen” pen-and-paper process described later, or are you referring to something else, not yet presented?

    Please advise, thanks.
    • Arthur,
      Yes, exactly. In the book, Doug presents actual Before/After cases studies and shows the Merwynn results. He explains that the only thing the software is doing is being unbiased about the analysis of these 3 Marketing Laws. So, your main job is to perform this analysis, remaining as honest as possible, and you can begin to predict with nothing more than a pen and paper. Also, I can tell you that the more you try this method and use it, the better you’ll get at being completely honest about your assessment. One thing I do is go to a bookstore or mall and critique other products, before working on your own ideas. This helps you to form some objectivity in your process.
  • Jack,

    As soon as you said how important this book has been to your successful marketing efforts and we should buy it, I went straight to Amazon and picked up a used hardcover edition in very good condition for only $5.58 including tax and shipping.

    I didn’t bother reading all of your copy. I just trusted that since you said the book was important to have, that was more than enough for me. Looking forward to learning from it. Thanks.

    Robert Blake
  • As far as you are aware, is access to Doug’s software, MERWYN still available for free in older editions of his book? Thanks.

    • Robert,
      I believe Doug still performs this kind of service for large companies, but it certainly isn’t free. Doug runs a company that specializes in both predicting future success of ideas, and improving existing ideas to increase their probability of success.
  • Hey Jack, thanks for the book recommendation. I love to read and always looking for new books to read and add to my library. Great blog from you.
    • Taiwo,

      Thanks for the kind comments and I'm glad you're enjoying the blog.

      I know you'll get a bunch of great insights and ideas from this book. I've read my copy multiple times and I review my notes regularly.
  • Great job Jack. Just the way how you present this book is a reflection of you implemented the same things you learned from reading the book. Clever on your part :)

    I'm sold!

    • Paul,

      Thanks so much for the kind comment.

      Yes, it's become the framework for everything we do here, and it works really well. We use it in our emails, ads, lead generation, books...

      I think you'll really enjoy the book, and I know that as long as you can stay focused on these 3 factors, you'll see great success.
  • What do you think about the other book of his called, "Driving Eureka!: Problem-Solving with Data-Driven Methods & the Innovation Engineering System" by Doug Hall?
    • Gregg,

      I haven't read his latest book yet, but it's on my list of books to read. Honestly, I've never been disappointed with any book he's ever written. He's a scientist/inventor, and he's also a great teacher.

      I have all his other books, and have been very pleased with those, so I'm sure his latest book will also have some great stuff in it as well.
      • Thanks, Jack, for the reply and everything else you do to help. I ordered the book Jump Start by Doug Hall yesterday from your recommendation here so that is book I'll be focusing on before even getting the new one.

        I usually listen to books but in this case (audio version wasn't available) but wanted the hard copy anyway. Thanks again.
  • Looks like you ran him out of stock! 2-4 week delivery time.
    • Warren,

      Thanks so much for reading and leaving a comment.

      Yes, unfortunately, it looks like after we sent the email, all the copies were sold. I'm hoping his publisher can get a new shipment to Amazon faster than 2-4 weeks.