It was winter, 1961.
Edward Lorenz was trying to figure out why nobody made accurate weather predictions.
He wanted to repeat a computer simulation he'd seen earlier.
So he typed in these numbers...
0.506
That's what the printout said.
And that's when it happened...
The weather changed dramatically.
At first, he just thought the computer messed up.
But, then he saw it...
The original number had 6 decimal places.
The computer had only printed 3.
0.506 instead of 0.506127
Eureka: Tiny changes create big impacts in complex systems.
Chaos theory was born.
He first published his findings in 1963.
He talked about a Seagull flapping it's wings.
But you've probably never heard of "The Seagull Effect".
Nine years later, he gave another speech called, "Predictability: Does the Flap of a Butterfly’s Wings in Brazil Set Off a Tornado in Texas?"
Everybody remembers that one...
"The Butterfly Effect" was born.
No doubt, you've experienced tiny changes with dramatic impacts.
I mentioned yesterday how powerful a small email series is.
But there's one thing I forgot to mention yesterday that really bothered me when I wrote my first little email series...
For 5 days straight, you share ideas and solve problems.
It's educational.
And honestly, when it first starts, you'll think you've failed.
A total bomb...
You'll be sure you messed it all up.
Just hang in there.
And remember this little bit of wisdom...
The hole you give through is the hole you get through.
Change is in the air...
It's small on day 1.
Like the flap of a butterfly's wings.
It goes unnoticed.
But by day 2 and 3, your subscribers sense something is very different about the way you do business.
And by day 5, you can expect a big spike in conversion rates.
Test it out for yourself, and you'll see what I mean.
Here's how you set this up:
Day 1, 2, and 3 are pure education.
Just give...give...give.
You can give a hint of another resource on Day 3.
Day 4 and 5 are still all about solving problems, but you'll want to mention how they can get even bigger/faster results.
Honestly, it seems like a small change.
But when you deliver this much value, you stand out from the crowd.
If you need help setting up your first email series, I'd be happy to walk you through everything.
I just finished recording 5 step-by-step videos that show the whole process, from start to finish.
You can learn it all in an hour, and get started this weekend.
Here's a sneak peek inside:
Here's just a small taste of what you'll learn...
The most fail-proof way to start writing any email series... (Just answer these two questions before you begin so you can finish in record time.) (video #1)
The 9-word statement that crushes fake "Impostor Syndrome" every time... (I first heard Sean D'Souza share this method, and it works like magic to quiet your mind while you create.) (video #2)
How to pick the perfect topic for your email series... (Amazon negative reviews are one great source to uncover your hidden assets. Another site is just as powerful, and shows you sales stats too...) (video #2)
The worst thing you could do if you want your emails to convert... (Actually, I'll show you two mistakes. They both make your emails unreadable. I've seen a handful of marketers you probably know make these mistakes this week.) (video #5)
A little-known logic technique that can make every email more believable... (It's from a 25-year-old book. When you deliver your message this way, the response goes through the roof.) (video #3)
The "counter intuitive" way to write emails faster... (This was discovered by a TEDx speaker who lives in New Zealand. It completely eliminates writer's block for good.) (video #4)
That's just a small taste.
There's much more packed inside all 5 videos.
And it's only $27 right now.
Here's how to get everything:
1. Click here to order.
2. Login with your user/pass on the order page.
That's it.
You'll have your first email series setup in record time.
Take action, then see tiny changes make a big difference.
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