High Conversion Rates Key Ideas
- Marketers who know the care and priorities of their customers end up being more successful than those who stick to old practices.
- Methods to gain customer knowledge are: industry conferences, attending online webinars, and conducting field studies, among others.
- Personas help to focus thinking on concrete customers rather than a theoretical customer base.
Getting High Conversion Rates Tip
The power of the customer has increased so dramatically (57% of the sales process has disappeared) as more of the buying process takes place before sales ever enters the picture.