SCIENTIFIC PERSUASION

If you want to create breakthrough business ideas on command, seemingly out of thin air (and know for certain that your market loves them, because they actually tell you which ones they like the most), then you need to hear this...

It happened last summer.

My (awesome) Dad walked into a used bookstore in a sleepy little town in western North Carolina.

Roughly 45 minutes later, he emerged with a book.

A book he personally had no interest in.

He told me later that he paid 50¢ for it, or got it on trade...he couldn't quite remember.

Anyway, he bought it for me.

When he got home, he put it on the bookshelf in the back bedroom, waiting for the day he could give it to me.

It looked pretty basic, honestly.

When I started to read it, I almost skipped the first chapter.

Boy, am I glad I didn't.

To make a long story short, Chapter 1 quoted an old book from the 40's. The quote was so simple, I sat back in my chair and stared at the wall for a few minutes.

You see, I'm a voracious reader.

There are over 60 new books piled high on my desk right this moment, just waiting to be devoured in the next few months.

And, over the years, I've read dozens of books on creative thinking and problem solving.

Here's the thing, though.

Once you've read that many creative thinking books, you start to see a pattern emerge.

And you can almost predict what the next one will say, more or less.

But the cool part was, hidden in this little book (my copy only has 47 pages) was a "meta definition".

Now, let me be clear about what I mean by that.

Once you've seen this, you can't unsee it.

It's obvious in hindsight.

It's so simple, most businessmen would probably just roll their eyes.

In fact, the author thought so himself...

Here's what he said, on page 6...

If you ask me why I am willing to give away the valuable formula of this discovery, I will confide in you that experience has taught me two things about it: First, the formula is so simple to state that few who hear it really believe in it...

Now, here's the thing.

He made this discovery after receiving a phone call in 1930, by a frustrated Chicago AdMan, who came knocking on his door a few minutes later, all out of breath.

After that meeting, he began studying Mind and Society, a book written by Italian economist, Vilfredo Pareto.

Yeah, that Pareto...the 80/20 guy.

(I know. This is about as tangled up as a Dan Brown novel.)

Anyway, this is way "pre-Internet".

Yet, IMO, it's more cutting edge today than ever.

And I knew I was sitting on a gold mine.

But I had to figure out how to make it easier for anyone to use right away...without any kind of learning curve.

Seriously, think about this for a second.

What if I told you that you could sit down for 30 minutes, apply this technique, and totally reinvent your business from the ground up.

And NO...I'm not talking about creating a huge to-do list of things that you'll never get around to anyway. This isn't pie in the sky stuff.

I'm talking about reviving your existing business.

Creating "fire in the mind".

Fresh energy.

Something that finally spreads.

Stuff so cutting edge, your competitors' won't know what to do or say.

What you're about to see works for ads, products, Facebook posts, email marketing, books, lead magnets, optin forms...

Shoot...this could revive a dead billboard, if that's what you need.

Because you're reinventing at the idea level.

You'll create radical, innovative ideas in minutes.

Seriously, as I'm typing this, I know it sounds a bit "woo-woo".

But, hear me out for a second.

Because once you know how to do this, you can...

Finally Get Unstuck

That's my goal for you.

And, even if you're not stuck or stumped on a problem in your business right this second, I want to show you how easy it is to create business breakthroughs at the push of a button, whenever you want.

I know, I know..."woo-woo" again.

Ok, so here's the deal...

I took Pareto's brilliant concept, found in that old book from the 40's, and turned it into a software program.

Around here, we call it...

The Genius Machine™

It's super easy to use.

There's nothing to install.

(It runs directly in your browser. You can even use it on your mobile.)

The Genius Machine™ takes Pareto's concept and turns it into a point-and-click idea creation system. You come away with brilliant business ideas.

But, to be honest, after using the system, we realized something missing.

You see...what good are ideas without validation?

I mean...what if you come up with "wild ideas" that your audience really doesn't care about?

What if they just shrug their shoulders.

Or worse...

What if they just ignore you?

How can you know they love your "great idea"?

(After all, this isn't a "clever contest")

So I spent some time "chewing on that".

And it didn't take long to come up with a reliable (and ultra cheap) validation system.

The truth is, we're a bit spoiled these days.

It's never been easier to experiment.

We've got an unfair advantage.

I mean, after all, we can test new ideas in hours...something that was unthinkable in 1916, when Pareto published his book.

Pareto would have killed for this kind of power at his fingertips.

Today, we can merge the creative thinking power of Pareto with the precision of 21st century computer processing.

I'd love to show you how.

The entire system was recorded in 7 videos...

From start to finish, it's only 48 minutes.

But don't let the brevity fool you.

The SCIENTIFIC PERSUASION MASTERCLASS combines the best method for creating BIG marketing ideas, with statistically accurate validation.

It fires up your right & left brain.

And here's just a sneak peak of what you're about to learn...