It is important to understand the ranking methodology used by internet marketing industries when publishing information on the most popular videos. These methodologies could be based on a variety of factors, and different metrics will yield different results. One example of this is a rating system based solely on number of views. This method is problematic because its doesn’t take into account the length of time the video was publicly available.
Don’t be fooled by bad video ranking metrics
- It is important to understand the ranking methodology used by video ranking companies
- Different metrics provide different results
- Check for the method that the video ranking company uses, before paying for ranking services
Who Really Has The Most Viewed Videos
It’s difficult to say which are the most viewed videos, because we would need to first clarify what metrics we are using. If we’re just using raw view counts, we would have one list. But it we added in the total video time and actual viewer engagement, we’d get a completely different list. Be careful how you rank your videos, or you’ll exaggerate metrics that really don’t matter.