Content marketing is the best way to drive traffic to your site for free. Establish yourself as an expert in your niche. Post information readers will want to share to grow your audience. Be consistent with your updates and make sure you include different types of content because people get bored quickly. Adding an email option to your site can generate new leads.
How To Use Content Marketing To Get Traffic Key Ideas
- Make sure your information is valuable to readers so they will want to share a link to your site.
- Provide answers to the questions being asked by your target audience to build your reputation as an expert.
- It’s important to be consistent and post updates on multiple channels several times a week to keep your audience engaged.
Analyze Your User Engagement And Adapt Your Content Marketing Strategy
If you want your content marketing to be effective over time, start analyzing your user engagement. What content gets the longest page views? Which content gets shares and likes? Which content is getting linked back to? By taking a little bit of time to analyze how your audience is interacting with your content, you can adapt your content marketing strategy and get even more traffic from each new published piece.
Great Content That Gets Results
When you’re goal is to give the customer exactly what they’re looking for, you want to make sure your content keeps up with the search intent. Ask yourself why the customer landed on your page, and what they expect, then deliver on that intent.
Make sure your content sounds friendly and also connects with your audience. Your content should be clear to your audience and should not contain unnecessary jargon.
Cool tips and tricks
One of the great tips that Adam discusses in this video is the correct order to write and edit your content. There is no need to work on grammar when you’re first in the editing process. More great tips inside this video…
Content marketing is one of the most effective cost efficient and all-around best marketing strategies to drive leads and sales but the key with content marketing is understanding that your results are directly tied to the quality of your content in this video I’m going to cover five easy-to-follow tips for writing great contact hello and welcome my name is Adam Earhart and you’re watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level creating well written and shareable content can sometimes seem like an overwhelming task but as challenging as it can feel at times the results are well worth the effort especially when you know the content you’re putting out there is helping you build a better business so here are five tips that you can use to level up your content and increase your odds of content marketing success the most important thing you can do for your content is to keep it on . your potential customers found this content for a reason whether through a search engine or spotting a link that caught their attention their goal is to learn more about the subject of headline and you owe it to them to provide it to do this your content needs to be as focused on the subject as possible so glaze over other concepts that are essential to your main point just as important is your ability to keep it clear and concise one way to do this is remember to keep your paragraph short for easy scanning humans are built to embrace success it’s the same reason video games are designed with lots of achievement at the start it creates an addiction your content is the same way with each paragraph the reader gains a subconscious feeling of victory driving them to the finish lastly forget what you learned in school a lot of rules although grammatically correct do nothing but make modern speech sound pretentious and cumbersome if your customer needs to Paloma thesaurus you’re working too hard speak with your natural voice if you want to reach out and capture their focus technical jargon will only throw it off right to your readers will understand the content and not get choked up and fancy talk hammering out a 2,000 word article and hitting submit just shouldn’t happen even Hemingway was well-known for disliking his initial drafts break up your editing interfaces for the first phase simply read through the piece for content did you get all the points across you wanted to and you need to beef up some areas with more facts and statistics identify the issues and fix them from the top down also ensure the length matches the depth of content if you find your content getting fluffy you may need to cut some sections in the end this will make your writing stronger throughout next read the text out loud and see where it gets too wordy most people subvocalize meaning they’re reading the words aloud in their head which makes breaks in the flow of texts obvious lastly double check your spelling grammar and voice save this for less since you’ll be editing most of the text and the other steps and you don’t want to miss some thing keep the tone of the article consistent and use the proper there there and there nothing will undermine your credibility faster than those if you find that you have a lot of changes to make with every piece of content try writing in longhand the old-fashioned way with a pen and paper for your first draft because most people handwrite slower than they type it forces your brain to slow down and put more thought into the text which may be key for turning out higher quality material talking about your success is fine but what your customers are really want to know is how they can do it too by creating actionable content you’re giving your audience things they can try immediately this will keep them coming back for more information and get them interacting more with your content a good way to do this is to create lists or highlight key tasks in your content to help the reader specifically identify what they need to do this also gives them a reason to return your article when they run into a similar issue later down the road this is also one of the simplest ways to get more people to subscribe to your newsletter or purchase any informational products it builds trust because you’ve given them task they can try for themselves in order to experience immediate results and nothing sells like positive results images can take a decent post and make a great the key to shareable content is to find relatable graphics using stock photos for the sole purpose of using images may look better than a completely text-based piece of content but it’s pointless if it doesn’t benefit the reader for example don’t use a picture of a blank computer screen when writing about technological issues instead you could try using a shot of a man pulling his hair out when you find images that have emotional appeal your customers who are likely in the same position will be better able to relate to your content lastly try to find create images and infographics by having graphics Paris your content you’re offering material that’s easier to read and understand according to forbes articles with images get ninety-four percent more views than articles without that’s two larger percentage to pass up no one wants to finish an article with more questions than they arrived with again people are consuming your content for a reason remember that with your headline you’ve made a promise to answer their question so you need to be sure your content provides the answers they’re looking for if you’re having trouble knowing whether you’ve sufficiently answer the question not try reading your content from a potential customers perspective and think of questions they might ask it can be difficult to explain to a beginner a topic you’re well-versed in but by putting yourself in their shoes you can eliminate a lot of the issues these tips may sound simple but that’s because they are writing great content is reserved for the Shakespeare’s and told stories of our generation it’s attainable to anyone who focuses on the basics and get pen to paper or hands to keyboard so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up if you have any questions comments or suggestions for future video be sure to leave them in the comments section below if you’d like more content like this then head over to a dimeric calm and sign up for the modern marketing newsletter because this is where i share my best tips tricks and strategies that I don’t share anywhere else take care for now and i’ll catch you next time on the modern marketing show
Content Marketing Mastery
Content marketing is an excellent way to drive more traffic to your website. It is the most reliable and consistent method and it’s easy to get started.
Content marketing is a proven method to drive more traffic to your website. Content marketing is just creating and distributing great content with the intent to create more customers for your business.
Creating Great Content Isn’t Hard
Content marketing is a two part strategy, and you need to master both. First, you have to start creating great content. The second part is the distribution. You want to spread your content far and wide.
No matter what business market or industry you’re in there’s one strategy that time and time again produces serious results in a powerful return on investment it’s not social media online advertising or SEO those are just tactics it’s also not Twitter Google Analytics or video those are just tools know the strategy behind these tactics and tools that i’m talking about is a commitment to consistently publish quality content which is lying today’s video we’re going to be talking all about the power behind a content marketing strategy and how you can use it in your business hello and welcome my name is Adam Earhart and you’re watching the modern marketing show where we take different marketing tactics tools tips and strategies and break them down into bite-sized actionable clips that you can use to immediately take your business to the next level the businesses that make creating and publishing quality content a regular part of their routine are the ones that reap the rewards and improve brand perception increase brand awareness increased customer acquisition thought leadership improved search engine rankings overall decrease marketing costs and on and on and on the benefits far away the work involved in content marketing continues to prove itself as a dominant force to be reckoned with so with all that said let’s get started on what makes a content marketing strategy so valuable to your business and how you can get started today so what exactly is content marketing well my definition of content marketing is adapted from the content marketing institute is that content marketing is the strategy of creating and distributing valuable and relevant information to a specific target market with the end goal of trying profitable customer actions by this definition anything you can think of to create for your customers can essentially be called content can be things like blog posts articles white papers videos infographics podcasts webinars and many more once you have your content produced it’s time to work on distributing it which you can do through a number of channels like email social media paid advertising search engine optimization even blimps you get the picture the point to remember is that content marketing is a two-part strategy creation is step one and distribution is step two and both are necessary for a content marketing strategy to work so just how much content do you need to produce in order to get results well the strategy more is better certainly applies here more also takes a lot of time so the best thing to do is focus on quality over quantity next choose one or maybe two channels to focus on and make producing high-quality content on those your first priority next and this is a bit of a gray area but if given the choice I would have to choose longer and less frequent content over shorter and more frequent content they’re obviously massive exceptions to this rule but the takeaway point is this people social media and search engines tend to prefer longer form content which usually provides more value so make producing this longer form type of content your number one goal lastly if you’re looking for a general guideline on how often to create new content once a week is a great strategy to shoot for the most important point is to pick a publishing date and then stick to it your customers appreciate and expect consistency writing and creating great content as part and part science the science comes from doing proper research using the right tool for your audience and understanding your customers well enough to know what type of content they’ll get the most value from the art isn’t combining all of these things to create powerful and effective pieces of content that educate inform or entertain the best way to write great content is to simply first start where you are next create some content then send it out to the marketplace and finally get feedback tweak edit and improve it for future content over time your content and company will find its voice in creating content will become second nature just like compound interest the sooner you start creating content the sooner you start benefiting from the power of compounding value as you create and build up content over time you’re building a valuable and powerful asset of knowledge information resources and material which you can mine and extract from in the future once you create content its yours forever and it works around the clock to build your business so thanks so much for watching if you enjoyed this episode be sure to subscribe to the channel give it a thumbs up and if you have any questions comments or suggestions for future video be sure to leave them in the comments section below you’d like more content like this and head over to Adam her calm and sign up for the modern marketing newsletter because this is where i share my best tips tricks and strategies that I don’t share any browse take care for now i’ll catch you next time on the water 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