Your Marketing Strategy Is The Foundation Of Your Marketing
No matter what kind of business you’re in, you need a strong marketing strategy to grow your company and keep it on track. While it’s very possible that you can make strong decisions with your instinct and intuition some of the time, it’s not the best way to direct the company all the time.
Your marketing strategy is your overall marketing vision for your company. If you’re having trouble developing a strong marketing strategy here are 7 secrets to help you get started with your planning.
Secret 1: Your Marketing Strategy Must Focus On Your Ideal Customer
The very first step in building your marketing strategy is knowing who your ideal customer is. Most businesses fail to think about this and become too focused on their own desires and visions for their marketing.
Before you even begin to setup your marketing strategy, you need to think about your ideal customer. Who are they? What do they like? Where do they live? What influences them? What kinds of things they look at? All these questions, and many more, should be answered before you even begin to the specifics of your marketing strategy. You’ll always develop a better marketing plan when you understand and focus on your ideal customer profile.
Secret 2: You Must Know Your Competitors Before Crafting Your Marketing Strategy
The next step is determining who are your competitors. You’ll need to spend some time looking over your potential competitors, the products they sell, and how they’re currently marketing their products.
By knowing your competitors, you’ll have a much better position when you develop your marketing plan, because you’ll already know who you’re up against, and who you’ll be competing with for customers.
Secret 3: You Must Develop A True USP
Your unique selling proposition is the one thing that sets you apart from all your other competitors. And since you’ve already spent time researching your competitors, you should have a good idea of what their unique selling proposition is.
The goal of this step is to find the one thing that makes you unique and different from every other competitor you have. Don’t skip this step. Your unique selling proposition will always be your communication focus in all of your marketing materials, so getting this right now will save time and frustration in the future.
Secret 4: You Should Locate An Under Served Market Segment
Once you’ve discovered your unique sales proposition, you’re ready to determine who your going to target. Your market research might reveal a specific segment of the market that is being under served. When you were researching your competitors, did you notice any large gaps in their marketing strategy? Did you find any segments of the market that are not being marketed to properly? By locating and under served niche market segment, you can quickly establish authority and grow your company.
Secret 5: You Must Develop A Feedback Channel
In order to stay ahead of your competition, you need to keep a constant pulse of your market. The best way to do this is by establishing a feedback channel.
A feedback channel can come in many forms, including company e-mails, web-based submission forms, and even surveys and printed forms. The goal of the feedback channel is to make sure that your marketing strategy is always in line with your ideal customer and their desires and needs, which change frequently.
Secret 6: You Must Communicate Your USP Clearly Every Time
At this point, you already know who your ideal customer is, you’ve done careful research on your competitors, you’ve outlined your specific unique sales proposition, and you’ve determined what market you’ll be servicing. Now that your feedback channels are in place, it’s time to begin communicating your unique sales proposition to your target market.
All of your marketing materials should accurately present and communicate your unique sales proposition (USP) clearly. Your target market should have no questions about what your unique sales proposition is. You have to communicate your unique sales proposition clearly in all of your marketing, every time.
Secret 7: You Must Use Metrics That Monitor Accurately So You Can Adapt Quickly
The final step in developing a dynamic marketing strategy is determining what metrics you’ll be using to monitor the effectiveness of your marketing strategy, and how you’ll analyze those metrics, so that you can change and adapt your marketing strategy as needed.
By using the appropriate metrics, you can be sure that you’re recording and measuring the right things, and that when you decide to analyze these metrics, you’ll have the information you need to improve, change, and adapt your marketing strategy quickly.
Developing a solid marketing strategy doesn’t have to be complicated, but it is required in order to grow your company as quickly as possible. Using these seven simple secrets, you can make sure that you have a rock solid marketing strategy that allows your company to grow incredibly quickly. Your marketing strategy is the foundation of all of your marketing efforts, so getting it right is critical to your future success.