Using adequate key phrases when naming a website, or that website’s domain name, will allow your brand to become better known and rank higher up in search results. Keywords should appear regularly in different channels of a brand. Using a keyword repeatedly keeps it fresh in the public’s mind.
Tips For Using Keywords On Your Website
- It may be necessary to use different aspects of keywords in different contexts, or on different social media channels.
- Using a key phrase within the company’s name makes the company very memorable.
- Blog posts should have a high rate of “clickability”–they need to come up high in searches for valuable key words, and be worth clicking on.
The Golden Keyword Rule:
For each of the above methods, however, focus should always come back to your target audience.