A Simple Negative Keywords Tool For Google Adwords
Here is a really simple (and sneaky) way to use your competitor’s ad data (what keywords they are bidding on in their PPC ads) and use it to create your own list of negative keywords.
You’ll also get a high level view of the abilities of your competitors and the level of attention they are actually giving to their PPC marketing.
Where To Find Negative Keywords
This isn’t the normal place you would think to look for negative keywords, but using the PPC keywords from your competitor’s is an excellent way to leverage their ad spend and budget to help improve your own PPC CTR%.
In this video I’m gonna show you a really easy way to find negative keywords now since keywords are just the language of the market negative keywords are simply when people put specific words in their keyword search that cause them to essentially disqualify them from being really the audience you’re after and there’s a lot of ways you could find negative keywords but this is one of the easiest and one of the cheapest ways to do it if if you wanted to bid on specific broad terms and pay for the clicks and then go through and look at what you got click what keywords triggered your ads and we’re clicked on then you can go through and start deleting the ones obviously that be very expensive it would take a lot of time so here’s a really easy way to do this using a free program called keyword grouper pro and if you click down below right on the channel link there are some specific videos that go over how to use this tool but for this video I’m just going to simply assume that you already know how to use this tool and i’m just going to show you how you set this up to find negative keywords so let’s say hypothetically that i own a fishing tackle shop and I’m looking to do keyword research i’m looking to buy ads related to people that are looking to get fishing tackle so what I would first do is I would start with the very broadest term in this case I used fishing so just an extremely broad term and I went out to the different keyword tools and it really doesn’t matter which one you use it’s not you can use the Google Adwords Keyword planner you can use it to like wordtracker SEMRush really whatever keyword tool you want to use use a lot of different keyword tools and use that very broad term fishing and then I just simply have all those keywords in this list here then I’m just going to simply hit ctrl a to select and ctrl-c to copy i’ll come over to Keyword Grouper Pro i’ll hit control V to paste and you can use the right-click copy select and paste commands as well and once I have that paste it into Keyword Grouper Pro, I need to set the minimum group length to 1 this may not make complete sense to you there are some other videos that go into details here but just trust me on this for negative keywords set the minimum group length to 1 and then for the excluded words list I want to put in the term fishing and I’m just going to go ahead and put in the term tackle too because I know that’s what word thats that I want to not group i will set the excluded words list and then i’ll simply click process keywords now once Keyword Grouper Pro is finished we’ll see there are 1361 different groups and as I scroll down here you’ll see the specific word that the keywords are grouped by ok so as we look down through this list we can see all these different keywords here’s the first one that shows up xbox so someone typing and fishing xbox one fishing xbox one so immediately I would know I want to exclude any keyword that contains the word xbox because my fishing tackle store we don’t sell xbox games ok maybe I don’t cater to anyone in Australia so I maybe I want to now put the word Australia so i’m going to go down through this list of keywords the other thing that you could do is you can export to csv and what that’s going to do is it’s going to export all these terms to a comma separated value file you can open that in OpenOffice or Excel okay so now we’ve just simply exported the group’s the Keyword Grouper Pro brought back into a csv file and you’ll notice in column a we have the group word that the groups were grouped by and these are the actual keywords now normally you would want to keep these two together but for this purpose of just creating negative keywords list I’m just going to select this a column and i’m going to select sort it’s going to say are you sure you want to separate the a call from abby column now let’s say yes go ahead and continue current selection and I had sort and I just wanted to call them a in the order of a to z and i’ll click ok now what I have here is I have all the individual terms and if you’ll go down through here you’ll see things like bloopers and they don’t want to do that I don’t do birthday decorations birthday invitations so all these were key words there was a keyword that someone typed in that had the word fishing in it but it also had to do with fishing birthday invitations and I don’t want my ads to show when people put the word birthday invitations in their search query so I would just simply go down through this list here and I would just take these terms any of these terms that clearly had nothing to do with my my fishing tackle store and I would make a negative keywords list and this is one way a really simple way in just a matter of minutes you can have all kinds of keywords that you want to make sure people aren’t seeing your ad and this is going to help make sure you have higher click-through rates CTR% it can lower your costs in your expense whether it’s on Google Adwords or Microsoft Adcenter it’s going to make sure your ads are being shown to just the right people and so you get good metrics so this is a very simple way to take a broad term around the topic to quickly group down and find the words that are showing up and then then then just simply just take those words and add them to your negative keyword list to make sure your ads aren’t showing and that you’re just targeting the audience that you want to reach