Important Amazon Marketplace Considerations
- Selling exclusively through Amazon is not a good way to grow as a startup business if you have a completely unique brand
- Amazon can be very useful as a tool for selling, but there has to be an analysis of its role within your company
- Amazon is not yet ready to be optimal at selling customized products
Amazon Is Still #1
More people today are starting their shopping experience directly on Amazon.com, then at any other time period before. While Amazon is an excellent place to sell your products and services, you need to make sure it’s really a good fit for your business before spending time setting everything up. Some products don’t lend themselves well to the Amazon platform.