Your Future Sales
N
ow we've got $132 to work with.
And you can finally take a deep breath.
Not because $132 is that much money, but the entire system, how this is all going to work, is becoming crystal clear.
Now it's time to Scale Up.
Here's how we're going to spend that money.
Step 1: Go buy 80/20 Sales and Marketing.
I could ramble on an on about 80/20 and how to use it to scale your business.
Or I could let Perry Marshall entertain you. :)
Go buy this book.
Total cost will be about $20 with shipping
But the benefit to you will be enormous.
Aha moments left and right.
And maybe it will keep you from the pitfalls most successful business owners make...trying to do it all yourself.
Step 2: Buy a domain name.
So, I've got $112 left.
Let's buy a small slice of the internet. :)
I recommend 1&1. I've used them for years, they don't blast you with ads and offers that often, and they have great support for privacy settings and backend admin panel.
You'll want to keep your registration private if you plan on having more than one website. That way people can't just easily connect the dots and enter as a competitor.
Having said that, domain registrars are a dime a dozen. Don't pay more than $15 per year. They all pretty much do the same thing. :)
Need help picking a domain name?
Just send me a quick email to jack ---at--- marketbold.com and I'll be glad to help. :)
Step 3: Buy some web hosting.
So, I've got $97 left to work with.
Let's buy some basic web hosting. For starters, I'd recommend SiteGround.com. They have a basic $3.95 per month plan, billed for a year. So the total will come to about $55 with taxes. (Hint: If you go their plans page, then click to exit, there is usually a popup that will give you $12 off per year.)
Once you have things moving along well, I'd recommend moving your hosting over to LiquidWeb. Hosting will cost about $70 per month, but you'll be able to host as many websites as you'd like, and their technical support is phenominal and very fast. I've encountered some crazy stuff and they've never failed to fix it promptly.
Once you have hosting setup, we're going to get some more help.
So, now I've got $42 to work with.
Step 4: Buy some help.
Go to Upwork.com and sign up for a free account.
Next, spend a couple of minutes learning how to setup an ftp account in cPanel. Here is a quick video that will show you step by step.
Next, setup an ftp account. (You saw that coming)
Finally, grab your optin code from Drip, and create a new job for $3 on Upwork. Ask someone to help you install the optin code on your server. You'll provide them with an ftp account.
In about 20 minutes, you'll probably have 20 offers. It takes about 60 seconds for someone who knows what they're doing. Seriously. Don't spend all day doing any of this stuff. Get some help. :)
By the way, take that as kind, but strong advice from a Dad who spent far too much time learning how to do these tiny things and less time with his little kids. You don't have to do it all. You shouldn't do it all.
Read Perry's book again if you still have that "I can do all this myself mentality" :)
Step 4: Buy some attention.
So, now I've got $39 to work with.
We're going to use $29 of this to buy some attention.
First, open up the 10-10K Workbook (spreadsheet)
See those three tabs we haven't talked about yet...Desire...Value...Benefit?
We're going to fill those in, so we know exactly what we need to do.
Back to Benny...
He clicks on Desire, and there is a simple question.
How many people are in your audience?
So, he looks in Drip and sees he has 20 subscribers.
So, he types "20" in cell A2 (the green cell)
Next, Benny clicks on the Value tab at the bottom.
He sees this question:
How Often Does Your Audience See Value?
He logs into Drip to find his subscription rate? How many people saw his form and how many people put in their email address because they found value?
He sees the number is 23%, so that is what he puts into cell A2
Next, Benny clicks on the Benefit tab at the bottom.
He sees this question:
How Much Has Your Audience Benefited You In The Last 30 Days?
He logs into Amazon to check his commission payments.
He sees he has made $148.29 this month. So he types that into cell A2
He notices that the cell next to this cell has automatically updated and has a value of $7.41.
That tells him that each person in his audience has benefited him a total of $7.41 each.
Now comes the fun part.
Benny starts playing with the three green boxes below, on the Benefits tab.
First, he puts in 100, then .24 and finally 50%.
Benny's mind is on fire. :)
He grabs a piece of paper and starts writing down all the ways he knows to get people's attention.
Then he does some simple calculations to determine which of these will cost just $0.24 and bring get the attention of 100 people.
First, what about content.
If I can have someone write two great pieces of content for $20, and they get on average 1 person per day to my form, how much will that be in one month?
2*1=2 people per day for two articles.
After 30 days, he would have 60 people who visited his optin form.
So, Benny goes back and puts in these new numbers into the Benefit tab.
It worked.
Benny can take $20 and buy two pieces of valuable content. He can place them on his website and get an average of one person each day to visit his signup form. In the end, Benny will make $31.36 by the end of the month from this new traffic source, if the new people in his audience respond 50% of the time like his current audience responds.
Which makes him wonder...
What would happen if I setup a page for people to download my free "Extra Large Dog Beds" report. The really valuable one. And then at the end of that report, I ask them to join our club.
I could drive PPC traffic directly to this page.
So, he heads over to the Google Adwords Keyword Planner to estimate his costs.
Take a look at what he sees:
(Note: Full size screenshot is in the .pdf here)
He can get the attention of 288 people per day for a cost of just $0.12 per person.
Next, he plugs this into the Benefit worksheet.
Wow...
His head starts to spin a little from the excitement.
He sees that using these numbers, he can make
$211.01 of passive income per day!
That's exactly what he's going to do.
He's going to buy the attention of 240 people for a total of $29, just to test things out.
If everything goes as planned, 55 people will see how valuable Benny's dog bed report is, and they'll become part of his audience.
Within 30 days, Benny will benefit with $175.84 in net affiliate commissions from just $29 spent.
Now he just needs to take some time to write his Adwords ads and setup the campaign. He'll use tools like iSpionage, SpyFu, SemRush, KeywordSpy, and aHrefs to spy on his competitors to help him write a great ad. He already has the best report on extra large dog beds, and he knows his email series delivers value too.
Step 5: Where Are You Going Next?.
One month later, Benny fills in the "Where are you going" tab in the Workbook.
His audience is growing on autopilot now. His PPC ads are running and his emails go out everyday like clockwork.
From time to time, he writes a few more stories about his dog, and occasionally adds a link to a great product he's tested. He also answers questions from his fans.
And he put in his two week notice.
In fact, he's out the door. The van is packed and he just needs to grab his fishing pole from the garage.
His wife and kids are super excited to be taking the vacation of a lifetime to Yosemite National Park.
Nothing but fresh air, fresh fish, and fresh fun.
Just before he leaves the room, he sticks his hand in his pocket.
Looky there.
It's "my last $10".
He'll never spend it.
It's his trophy.
It's tangible proof that with steady, hard work; smart execution; solid research; and genuine value...he was able to change his life.
You can too...
But the story isn't over...just yet:
