Building Your First Value Relationships
W
e're still in the Value stage.
We've spent time learning what kind of people make up our audience.
We've taken notes for the different emotions and triggers that we see in their language.
Now it's time to talk to them.
The first thing you want to do is sign up for a Quora account.
Make sure to use a real name (not a company name) and it might help to put a picture that would connect with your audience. You should know them very well at this point.
Next, you want to sign up for some topics. You can search for them and then bookmark them like this:
Now it's time to answer a question.
Here's how to do this:
Step 1: Do a search for your generic keyword, then click on the topic. Finally, click on the number of Questions
Step 2: Take a look at the newest questions, and how many answers they have.
Step 3: Start delivering value by answering questions. Don't cut corners here. If you need some more info to give a helpful answer, do some research and help them that way. By now, you should already know what style of answers get the most views, from your research phase earlier.
Step 4: Answer a few questions each day. This will build up your Quora profile and keep you in front of the audience. Pay attention to your Upvotes. If you are getting lots of Upvotes, you're connecting with your audience.
Step 5: Sign up for a free account at Drip.co
Drip.co will allow us to create an email optin form, and they will host it for us. They have incredible email marketing tools, and as long as you stay below 100 subscribers, you can use pretty much all their features.
The truth is, if you follow the next steps closely, by the time you have 100 subscribers, you can be making a substantial passive income and you'll be able to afford Drip at any monthly price.
Next, create your first form, and get the URL for the hosted version of the form. Watch this video to see how easy this is.
Step 6: Sign up for a free account at Canva.com
Canva.com is going to provide you with top notch presentation designs. You'll be utilizing the free options they have available. If you need great stock photos to add, you can get excellent free stock photos at Pexels.com
Next, visit this presentation on Slideshare. You'll be making attractive, simple slide presentations when you start out, tailored to your audience.
Step 7: Head over to BuzzSumo and find the most shared pages related to your topic.
So, let's imagine we see a popular page on BuzzSumo that is titled, "15 Ways To Make Your Dog Love You More"
After visiting the page, we can see that there is a list of bullets which we can adapt to our specific audience.
So, we're going to make a slideshow in Canva called "15 Ways To Make Your Extra Large Dog Love You More"
Now, don't copy word for word.
You don't need to do that.
After all the research you have done, you already have tons of great ideas and angles for this slideshow. Just put the ideas in your own words, for your target audience.
On the very last page of your slideshow, you're going to put something like, "Do You Have An Extra Large Dog?" "Come Join The Club" "Click Here To Sign Up For Our Extra Large Dog Lovers Newsletter" Then just include the URL to your hosted email from at Drip.co (shorten with bit.ly or goo.gl if you'd like.
Finally, grab some pictures and head over to Canva to make your slideshow. When you're finished, upload it to SlideShare.net
Step 8: Do some research on how people leave links in their Quora answers.
There is a right way and a wrong way to do this. "Click here now" is NOT going to work.
You want to pattern what is already working. Always have the mind of a scientist who is trying to reverse engineer what is already working.
How do others leave their links? How do they work them into their content? How do they avoid looking spammy? What lead in phrases and words do they use? Where do they leave their links?
Once you are confident you have the answers to the above questions, it's time to start spreading the word about your new email list.
Step 9: Post a valuable and helpful answer, then work your link into the answer.
Don't overcomplicate this. But don't be spammy either. There will be an opportunity in some of your answers to work in your link naturally, and provide genuine value to the answer.
Don't take shortcuts here. Remember, it's all about value. If you're not sure the link would be appreciated, just answer the question and move on to the next one.
There are thousands of opportunities to leave the link when the time is right.
Now, watch what happens next...
The first time you login to Drip.co and see you have a new subscriber, you'll feel a sense of shock, awe, and a little bit of panic.
Don't panic.
Here's what you've gotta do next...
