Meeting The People In Your New Audience
N
ow we're at the Value Stage.
Just to recap, we've selected our market: dog beds
And we've selected our audience: a group of people who want an extra large dog bed
Now it gets personal.
Now we get down to the individual dog owner. We talk to one person at a time. We find out what they need, and how to give them a solution.
And we do this by finding and answering their questions.
Meet Quora.
Quora is the largest question and answer site on the internet. There really isn't a close second at the moment. (January 2017)
It's fairly simple.
You ask a question. You get an answer.
In many cases it happens in less than 5 minutes.
Sometimes it can be only seconds.
And your audience hangs out there.
And we want to talk with them.
Now, instead of going to Quora.com, I'm just going straight to Google.com
I get better results initially using the power of Google search and their indexed Quora.com questions.
Step 1: Go to Google.com
Step 2: Type in "site:quora.com "your broad keyword""
Step 3: Start reading, and taking notes.
Pay close attention to emotional words and triggers. Look for frustrations, struggles, pains, anger, happiness, sorrow, needs, values, hopes, dreams.
Get to their core.
Who are these people?
How do they talk?
What do they see, hear, smell, taste, think, do, believe, touch, on a daily basis?
See how we did that?
Now, we don't know if her dog is extra large, large, medium, or small, but we just saw some raw emotion and she let us into her world. We know her a little better, and we're getting to know our audience better too.
I'd write down all those emotional words and phrases.
These are like gold nuggets. Literally. You will use this emotional research for future passive income.
Next, I want you to do a search at Quora with the broadest keyword possible. In our case this would be "dog"
Notice the suggestions.
Now, click on one of those results and you can see the detailed page, with the number of followers, as well as the number of questions and related topic categories.
Now you can click on "Top Writers" and see a list of the top people answering questions on Quora.
Your only goal at this point is to get to know who these people are.
What do they have in common with each other.
How can you have a genuine conversation with them and show them that you care. You have empathy for their situation.
If this sounds a little weird, just hang in their.
All of this is going to be put into great use in just a few minutes.
Because I'm about to show you how to connect with these people and build a lasting relationship that will get you right to your passive income goals.
