Finding The Perfect Audience

anna be a hero?

That's probably not a question you get often. Maybe never.

But I don't see why you can't be the hero of a specific crowd.

Now, I'm not saying you'll be famous overnight.

Nor am I suggesting you'll end up on TV or referenced in a Hollywood blockbuster.

But I am saying that we can find a specific group of people that will cheer when you show up.

They'll whistle and greet you like a star.

And they'll do it for one reason.

You're their leader.

You're their helper.

You're their guide.

Because you're the one who took an interest in their problems and solved them. You created solutions for something they really wanted and needed.

Let's go find them...

Step 1: Go to Amazon.com

Step 2: Start typing in your main keyword, but don't hit enter or search.

What are you looking for?

You're looking for a large group of people who you can lead.

You see, Amazon is trying to guess who you are. So they provide suggestions, based on past searches done on Amazon.com. These suggestions are based on many different things, but the key takeaway is that these suggestions are like footprints.

Somebody has been here. Recently. And they left their tracks.

And we're right on their heels.

You're a detective now.

You're looking for your audience.

Right away, I notice something. There are three groups of people. Three different audiences.

People with small dogs
People with medium dogs
People with large dogs

Right away, I notice three important facts that will help me connect with my audience.

Dog beds are an expensive purchase. Communicating value will be one big challenge I will face. (I got that feeling from the word "clearance")
People like to use the word "for" when they search for dog beds.
Shipping can be expensive. (I got that from the specific search for "Prime" offers.

Now I want to do a little more snooping around.

First, I'm going to do a quick search online at Google for "big dogs" and "large dogs".

Next, I'm going to go back to Amazon and see if different audiences segment themselves by dog breed when searching for a dog bed.

Sure enough, they do.

Next, I'm going to go to the Google Adwords Keyword Planner to find some common keywords."

Next, I'm going to filter my results by the specific dog breed.

Unfortunately, there were no results.

Now, that doesn't have to be a deal killer.

Let's try three more things

First, let's go to Google and start typing in "bullmastiff", to see what keywords show up.

So we know there is an audience searching for "bullmastiff dog beds", even if they are small. You can't have a suggestion without a keyword being typed at least 300 times. (Based on my limited research)

Next, let's go back to Google Keyword Planner and search for "bullmastiff" and "bullmastiff dog bed".

Ok, my alarm is going off right now.

Something just doesn't look right. There are 165,000 searches per month for the dog breed at Google.com, and only 10 searches per month for the breed + bed.

I'd like to take one final look at Amazon.com

Doing a search with "bullmastiff dog bed" doesn't bring up any specific products for this breed.

In fact, only the first 6 results are even dog beds. Which tells me that the word "bullmastiff" has not been included in the reviews, description, title, or keywords for the different dog bed listings.

Finally, I do one last search at Google.com for the keyword "bullmastiff dog bed". Take a look at what I find:

There are only 6 pages online that have the words "Bullmastiff Dog Bed" in their title.

That's a bad sign and a deal killer for me, given all the other signs and signals we are being given from multiple sources online.

Now, if you happened to have knowledge about this industry, (I don't), and you knew there was a starving audience who wanted a specific dog bed for Bullmastiff dogs, you could own it in a matter of days. There just isn't any competition at all.

Having said that, we know the trend for these dogs is going down, not up.

And all the signals point to this being a dead end.

I'll pass.

But that is great news too! Seriously.

Did that take some time? Yes.

Did we save tons of time by not heading in the wrong direction?...YES!

So what do we do now?

We start right back at the top and go at it again.

And you'll know when you've found a good one.

Here is what you are looking for:

A keyword that has a decent amount of monthly search volume in GAKP. Minimum of 300 searches per month.
A keyword for a trending topic
A keyword with some advertising competition, but less than 5,000 pages with the keyword in the title.

What are the next steps?

Once you have selected your audience using the steps above, you then just need to type in your primary keywords at the GAKP.

You're going to get back hundreds of keywords

I've made an entire video series that covers lots of tips and tricks for getting better keywords from the GAKP. You want to watch and follow these steps so that you 1) find out exactly how your audience talks when they are looking to solve their needs, 2)find keywords your future competitors never see.

How To Speed Up This Process

If you only have $10 to spend, the process above works just fine.

Is does require some work. You're using that sweat equity to build a source of passive income so you can reach your goals. If you need some motivation, pull up that Workbook again and go to the "Where are you going?" tab.

Once you have finished your initial keyword research, go to Step 3 below and start with the free tool, KeywordGrouper Pro.

But if you happen to have a little more cash to spend, you can speed up this process with software.

Here's how:

Step 1: Use software to drill into your market keywords.

Now that we have confirmed we have a good category to begin working in, we need to find some keywords to find our audience.

For this step, we're going to use an Amazon keyword research tool called AMZ3 Pro.

Put in the most generic keyword that describes your category. In our case, we'll put in the keyword "dog bed".

Next, we'll click on Custom Terms and add the plural "beds" as well as "bedding". We'll also add some common brand names from Amazon as well.

Next, we'll click "Start" and tell AMZ3 Pro that the keyword must at least contain the word "dog" or "dogs".

This just makes sure we get back the most relevant terms from Amazon.

Step 2: Expand your keywords further.

We already have 677 keywords from AMZ3 Pro, but we want to really make sure we find the perfect audience. So, we're going to expand these keywords even further, in order to get back thousands of keywords.

Now you can see that by expanding this original keyword list, we now have a list of 7,064 keywords just about "dog beds" that buyers are typing into Amazon.

We can also get a list of the most common words that appear in all of the keywords, and their frequency. This will become very handy when we create our content.

These are excellent LSI terms we can include to get ranked for even more keywords than our seed terms.

Step 3: Break the keywords into groups.

Having a huge list of keywords is great, but we can't do much with it until we break it down into smaller groups that we can actually work with and target.

Export the list of Amazon keywords, open the file, and copy/paste them into KeywordGrouper Pro.

Set the group length to 3.

Click on "Excluded Words List" and add the words "dog", "dogs", "bed", "beds" and "bedding". This will make sure we don't use those words when creating the groups, since we already know that all these keywords have that in common.

Then, just click "Process Keywords". KeywordGrouper Pro will compare every keyword to every other keyword, looking for what things they have in common. It will then group all the keywords into related groups.

Step 4: Find out which group you want to target

We can see from the grouping, that "large dog beds", "dog bed covers", "extra large dog beds", and "memory foam dog beds" are the most popular keywords based on overall keyword frequency.

Let's check now to see which one of these groups is the most popular overall.

To do that, we will use a free plugin called KeywordsEverywhere.

First, I will copy all the keywords from the "large dog beds" group in KeywordGrouper Pro.

Next, I will paste these group keywords into KeywordsEverywhere and click "Get Search Volume and CPC".

Finally, I will click on the search volume column to sort by highest to lowest.

I'll repeat the same steps for the "dog bed covers", "extra large dog beds", and "memory foam dog beds" group keywords.

In the end, all of the groups have over 10,000 searches per month. All of the groups are good targets for our Amazon affiliate campaign. Now let's narrow it down further.

Step 5: Pick a single audience to lead.

Now that we have our groups, we're going to do a quick check on the competition level for these keyword groups. We'll do that by taking the highest search term for each group, then heading over to Google to take a quick look at the competition for the click.

Here are the four keywords with the highest exact match search volume at Google for each group:

large dog bed - 22,200 searches per month
extra large dog bed - 8,100 searches per month
memory foam dog bed - 6,600 searches per month
dog bed cover - 3,600 searches per month

Next, go to Google and do a search for the first keyword using the allintitle:"large dog bed" format.

Now, we can see that when we ask Google to bring back all the pages that have the exact keyword "large dog bed" in the Title of the webpage, there are 7,510 results.

Next, we'll do that for our other three keywords

We did this for a few reasons. First, we know that the most important onpage SEO ranking factor is the Title tag. Second, we know that all of the keywords in our groups have something to do with this parent keyword, and therefore we can get a very quick idea of the overall competition for the click using this quick method.

Lastly, we are able to quickly see who we are competing against for the click in these top results.

Let's go with the "extra large dog bed" audience group.

There are at least 8,000 people in this group, and from the looks of things at Google.com, nobody is really leading them.

They need a hero.

And what you're going to do next will make you their hero.

They might even clap when they see this...